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Guests Are Happier With Mobile-Friendly Hotels

August 22, 2017

In an increasingly global society, UK hoteliers can’t afford to sit idly by when surveys of US hotels publish their results—especially when those big ...

Digital Marketing

Google Says That Hotel Ads Are Key In Europe

August 22, 2017

Anyone who’s been in the travel industry for a length of time knows that advertising with Google means they don’t give out their secrets easily, but O...

Digital Marketing

How To Woo More Business Travellers

August 22, 2017

The answer to attracting more business travellers doesn’t necessarily lie in more expensive software and fancier systems. A recent New York Times arti...

Digital Marketing

How Can You Generate More Digital Media Coverage For Your Boutique Hotel?

August 21, 2017

When it comes to managing the owned, earned and paid media mix, there is one channel that is guaranteed to frustrate more than any other – that of ear...

Digital Marketing

Is Your Hotel Using All Of These Free Google Tools For Better Search Results?

August 21, 2017

Every hotelier wants their hotel to rank as highly as possible in Google search, and thankfully Google has many free tools to help make this goal a li...

Tips & Guide

What Are The Key Questions To Ask Before Investing In A Digital Software For Your Hotel?

August 17, 2017

It seems that every few months a new piece of technology comes out that promises to revolutionise the way business is done, but it’s only one every fe...

Social Media Markeitng

PAID SOCIAL: FLASH IN THE PAN OR RESERVATION FUEL?

August 15, 2017

In years gone by, organic reach was fairly easily achieved on social media. If you had built up a following and had sufficient fans and interesting co...

Digital Marketing

HOW TO WRITE A KILLER PRESS RELEASE TO BUILD LINKS AND BOOKINGS

August 15, 2017

Press releases sometimes get a bad rep online, with some digital marketers declaring them obsolete. Nothing could be further from the truth. Press rel...

Social Media Markeitng

GETTING TO GRIPS WITH THE DIFFERENT TYPES OF PAID FACEBOOK AD YOUR HOTEL COULD USE

August 14, 2017

Facebook ads are a great tool for boosting your hotel brand. Consistent messaging, delivered to your target audience via Facebook’s range of paid soci...

Digital Marketing

6 WAYS TO CREATE MORE EFFECTIVE CONTENT

August 14, 2017

They say content is king, and nowhere is that truer than within the hotel industry. But how do you ensure the content you create is effective?Research...

Digital Marketing

Organic v Paid Search: Creating A Split That Works For Your Property

August 11, 2017

In any industry, creating a split between organic and paid search is a challenge for marketers – but especially in the hotel and travel industry, wher...