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PAID SEARCH MARKETING

Investing in PPC advertising is a tried and tested way to the quick win. Send online traffic directly to your brand website and you’re half way there. The other half, of course, is optimizing your website for conversion.

Our dedicated PPC account team, all Google Adword certified and Bing accredited, will help you manage your outgoings carefully by tracking the number of conversions per click, and with plain English analytics will show you the how, where and when of successful conversions. We will select the most relevant keywords and phrases for your audience and negotiate the best possible bidding price for your PPC campaign. Here’s how:

HOW DO WE DO IT

Demographic Bidding

An effective way to buy and sell online ad inventory on a per-impression basis. Similar to the way financial markets work, it’s a process that runs via instantaneous programmatic auction.

A-B testing of ads

As simple as it sounds, we experiment by randomly placing two different ad variants,generating favourable results and improved Click Through Rate.

Conversion tracking

An essential tool to track the path to purchase, it shows exactly what happens when a potential customer clicks on your ad, and whether or not they went on to make a booking.

Competitor analysis

We include a thorough assessment of the strengths and weaknesses of your competitor set’s paid advertising activity.

Smart Bid management

A routine but vital process in effective paid advertising, we manage the bidding process on your behalf to give your bids the best possible chance of success.

Monitor market trends

With an ear to the ground and an eye on the competition, we always ensure your paid advertising strategy is ahead of the curve.

Increased ROI

we manage your Paid campaigns and make the most of your marketing budget.

Increased BrandPar

Increased brand awareness without increasing cost

Save Commissions

Entire eCommerce management @ 12% spend and save 6% of each booking

Proof that paid marketing pays

We helped an independent central London hotel to increase their market share and direct bookings, and save on OTA commission, with a carefully executed PPC campaign. The campaign strategy  targeted customers at every stage of the purchase journey, from search through to display, and targeted website visitors who hadn’t booked through remarketing campaigns. In the month of August 2016 alone, the property generated over £135,000 in total website revenue, and saved over £45,000 in OTA commissions.

  • Budget: £18,000/month

  • Clicks: 18,452

  • Bookings: 386

  • Room nights: 748

  • Revenue: £139,160.87

  • ROAS: 6.35x

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How can we help you?

Tell us here what you’d like our help with, and we’ll be in touch. We’re looking forward to working with you!

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