As a key part of many content marketers’ toolkit, infographics offer a number of benefits which longer form content can’t begin to match. They work across many different platforms and for many different purposes, though chief amongst them is condensing complex information into a more palatable format.
As every hotel marketing company knows, engaging and educating are the dual roles of any successful infographic – key considerations for the discerning hotelier seeking to grow reservations by telling customers more about their offering. Read on to find out how and why infographics can help you harness the power of visual content to drive more bookings to your hotel.
They make statistics exciting
They’re great for social media
They can be branded for your hotel
They tell people more about your hotel
The options are endless – allowing hoteliers and marketers the chance to get creative in producing infographics which suit a brand’s aesthetics, values and branding whilst actively enhancing perceptions of all three.
How do you Create a Great PPC campaign?
Welcome to the 21st Century… if you haven’t done so already, it’s time to get your business on board the digital marketing train, before all your competitors disappear down the tracks. But where to start? One of the most popular forms of paid search marketing – advertising that exploits the power of search engines (i.e. […]Continue Reading
Converting Lookers into Bookers: Building a Hotel Distribution Strategy That Works
It’s an understatement to say that, in recent years, marketing a hotel has become more complicated. The digital revolution has expanded booking opportunities – leading to a dizzying array of online travel agents (OTAs), website opportunities and social media platforms to take advantage of, and direct booking engines to build and deploy. So, where does […]Continue Reading
Personalisation Leads to Higher Engagement in The Hotel Business
In the hospitality and travel market, email marketing can be personalised effectively. This is accomplished through a variety of simple techniques. By building customer profiles for your niche market, it becomes simpler to personalise emails that will address every client individually. Tips to use personalisation as part of hotel marketing solutions: Use names: The easiest […]Continue Reading
Management of Hotel Reputation Is Critical
For any business to succeed it has to have a strong reputation in the market. While the reputation of any business was subject to word of mouth publicity, things have changed in this digital age. Now it is the virtual world or the internet, which makes or breaks a business’s reputation. Reputation does matter As […]Continue Reading