4 Powerful Ways To Boost Your Conversion Rate Optimisation - Hotel Reservation & Online Hotel Booking Engine
Digital Marketing

4 Powerful Ways To Boost Your Conversion Rate Optimisation

blog Banner

Optimising your conversion rate is an essential part of maximising your revenue. There are a number of ways to achieve this, but here are four of the very best…

1. Research from a Customer Perspective

This is a vital step to ensuring your subsequent efforts aren’t wasted. Before you can really know how to fix problems which could be negatively affecting your conversion rates optimisation, first you must walk through the customer journey yourself. This is essential to gain a better understanding of where customers might be dropping out of the process of making a booking and how you can resolve these issues. Try to distance yourself from the business and look at your site with fresh eyes. What could be improved? What should remain?

2. Landing Page Optimisation and Website Design

One of the best ways of checking the effectiveness of your website and landing pages is by performing some key usability tests. This could involve A/B testing – in which a portion of traffic is shown one version of a page and another portion a second then the results compared to determine which worked best. A/B testing can be used for a range of page elements, such as the title, image and call to action, but only one item should be changed per test, in order to create meaningful results.

Landing page optimisation can also have a tremendously positive effect on conversion rates optimisation. Best practice when designing a landing page suggests that a user-friendly design and a clear CTA are of the utmost importance. The benefits of a well-formed landing page – and problems associated with having a bad one – don’t begin and end at conversion rates. A poor landing page can also have a detrimental effect on your Google visibility.

The fundamental elements tested in an A/B test can be as simple as altering the colour of a header banner, as vital as your chosen call to action, or as complicated as presenting an entirely different layout. The choice is yours. To put together an A/B test, half the sample group are shown one variant (the original or ‘control’ page) and the other half are shown the modifications (or variation).

Visitor responses to each webpage are then collated and can be studied to assess any key changes in customer behaviour when exposed to the separate pages.

3. Give Added Value

Providing added value to your hotel guests can be span from providing limited time offers (and thus creating a sense of urgency) to providing complimentary elements which elevate your hotel above the competition. If you can convince your customers they are getting a great deal, you have gone a long way towards winning the battle.

4. Use (Relevant) Imagery

You should tread with caution when selecting images, as the ones you choose will profoundly affect how customers perceive your hotel. However, chosen well after solid research and testing, and used as an integral part of your web design, images can evoke precisely the ambiance your prospects wish to experience at your hotel – and increase the likelihood they will convert to customers.

Related Articles


Increase Direct Bookings This Quarter? #1

It seems that the days of booking trips and holidays through travel agents

Continue Reading
PPC campaign guide

How do you Create a Great PPC campaign?

Welcome to the 21st Century… if you haven’t done so already, it’s time to get your business on board the digital marketing train, before all your competitors disappear down the tracks. But where to start? One of the most popular forms of paid search marketing – advertising that exploits the power of search engines (i.e. […]

Continue Reading
Hotel Distribution Strategy

Converting Lookers into Bookers: Building a Hotel Distribution Strategy That Works

It’s an understatement to say that, in recent years, marketing a hotel has become more complicated. The digital revolution has expanded booking opportunities – leading to a dizzying array of online travel agents (OTAs), website opportunities and social media platforms to take advantage of, and direct booking engines to build and deploy. So, where does […]

Continue Reading
marketing and revenue management

Personalisation Leads to Higher Engagement in The Hotel Business

In the hospitality and travel market, email marketing can be personalised effectively. This is accomplished through a variety of simple techniques. By building customer profiles for your niche market, it becomes simpler to personalise emails that will address every client individually. Tips to use personalisation as part of hotel marketing solutions: Use names: The easiest […]

Continue Reading
Hotel Stay

Management of Hotel Reputation Is Critical

For any business to succeed it has to have a strong reputation in the market. While the reputation of any business was subject to word of mouth publicity, things have changed in this digital age. Now it is the virtual world or the internet, which makes or breaks a business’s reputation. Reputation does matter As […]

Continue Reading

Need help growing your hotel revenue?

We’d love to talk to you about it!

Get In Touch