Email marketing gives hospitality industry marketing professionals a way to target interested parties and measure their responses. However, this shouldn’t be taken for granted. Hubspot estimates that your e-mail marketing reach decays by around 22% a year as email addresses change and interest wanes, leading to dead ends and unopened messages- so growing your e-mail list should be foremost amongst the priorities of any savvy e-mail marketer.
1. Create an Online Contest
2. Add a Sign-up Link to your E-mail Marketing Employee Signatures
3. Refresh Your Existing Contacts List
4. Add a CTA on your Facebook business page
5. Use Your Website Content
Including a call to action at the end of blogs and other on-site content, calling for e-mail marketing opt-in, helps grow your e-mail list with interested parties.
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