Email marketing gives hospitality industry marketing professionals a way to target interested parties and measure their responses. However, this shouldn’t be taken for granted. Hubspot estimates that your e-mail marketing reach decays by around 22% a year as email addresses change and interest wanes, leading to dead ends and unopened messages- so growing your e-mail list should be foremost amongst the priorities of any savvy e-mail marketer.
1. Create an Online Contest
2. Add a Sign-up Link to your E-mail Marketing Employee Signatures
3. Refresh Your Existing Contacts List
4. Add a CTA on your Facebook business page
5. Use Your Website Content
Including a call to action at the end of blogs and other on-site content, calling for e-mail marketing opt-in, helps grow your e-mail list with interested parties.
How do you Create a Great PPC campaign?
Welcome to the 21st Century… if you haven’t done so already, it’s time to get your business on board the digital marketing train, before all your competitors disappear down the tracks. But where to start? One of the most popular forms of paid search marketing – advertising that exploits the power of search engines (i.e. […]Continue Reading
Converting Lookers into Bookers: Building a Hotel Distribution Strategy That Works
It’s an understatement to say that, in recent years, marketing a hotel has become more complicated. The digital revolution has expanded booking opportunities – leading to a dizzying array of online travel agents (OTAs), website opportunities and social media platforms to take advantage of, and direct booking engines to build and deploy. So, where does […]Continue Reading
Personalisation Leads to Higher Engagement in The Hotel Business
In the hospitality and travel market, email marketing can be personalised effectively. This is accomplished through a variety of simple techniques. By building customer profiles for your niche market, it becomes simpler to personalise emails that will address every client individually. Tips to use personalisation as part of hotel marketing solutions: Use names: The easiest […]Continue Reading
Management of Hotel Reputation Is Critical
For any business to succeed it has to have a strong reputation in the market. While the reputation of any business was subject to word of mouth publicity, things have changed in this digital age. Now it is the virtual world or the internet, which makes or breaks a business’s reputation. Reputation does matter As […]Continue Reading