8 Most Important Parts of The New Hotel Website - Hotel Reservation & Online Hotel Booking Engine
Web Design

8 Most Important Parts of The New Hotel Website

blog Banner
It is important that hotels design their website to stay up to date with the latest trends in hotel website design. Even though it makes sense to keep your website modern, the best hotel websites help potential guests solve problems and make it easy for visitors to complete their travel planning process. We will now review 8 most important parts of a new hotel website.


Search Engine Optimisation (SEO): You tend to invest a lot of money into your website, but it all becomes useless if you do not have any visitors on it. Well optimised websites tend to have 66 – 70% of web visits from search engines. Therefore, it is very important that your new hotel website is fully optimised for search engines.

Clear Instructions: Visitors are impatient. You, me and the people who visit your website, in the hopes of quickly finding answers to their questions, tend to get impatient when the website makes it hard to find information. The hotel that understands this basic human characteristic has a website that is in time for the visitors at every stage of the travel planning process. This starts with creating an easy navigation, providing clear an easy to find links that direct visitors to the various sections of their website.

Visual content: You get a feeling of instant gratification from just clicking the play button on an online video; it allows us as viewers just sit back, relax and let the video visually help us learn more about the destination.

Social Proof: To get a more rounded perspective, many travellers go online to seek out guest’s reviews. There is a feeling of assurance that comes from hearing what actual visitors say about their experience with a business, be it hotel, resort or any other form of business.

Local Insights: In the world of lodging and hospitality, travellers aren’t simply looking for a place to rest their heads at night, they are looking for things to do in the region, places to eat and an experience. Often these hotels have a deep connection to the region when it comes to hot spots for the tourists and recommendations on area attractions that are to be sought out by their guests.

Price Level: It is always a good idea to give an overview of your hotels price levels. This gives the guests an idea of how much they are looking to spend while in the hotel.

Online Booking Option: Not all people are eager to call you to make a reservation, especially when there is a difference in time zones or different languages spoken in the hotel that is not in the customer’s country of origin. Do not forget Trip Advisor integration, which keeps a visitor longer on your website.

Easily Accessible Responsive Design: Whether they are on a desktop, tablet or smartphone, travellers of today are hopping from one screen to the next in the hopes of finding the right hotels online. Therefore, it is very important for hotels to have a website that Is designed to work across devices.

Related Articles


Increase Direct Bookings This Quarter? #1

It seems that the days of booking trips and holidays through travel agents

Continue Reading
PPC campaign guide

How do you Create a Great PPC campaign?

Welcome to the 21st Century… if you haven’t done so already, it’s time to get your business on board the digital marketing train, before all your competitors disappear down the tracks. But where to start? One of the most popular forms of paid search marketing – advertising that exploits the power of search engines (i.e. […]

Continue Reading
Hotel Distribution Strategy

Converting Lookers into Bookers: Building a Hotel Distribution Strategy That Works

It’s an understatement to say that, in recent years, marketing a hotel has become more complicated. The digital revolution has expanded booking opportunities – leading to a dizzying array of online travel agents (OTAs), website opportunities and social media platforms to take advantage of, and direct booking engines to build and deploy. So, where does […]

Continue Reading
marketing and revenue management

Personalisation Leads to Higher Engagement in The Hotel Business

In the hospitality and travel market, email marketing can be personalised effectively. This is accomplished through a variety of simple techniques. By building customer profiles for your niche market, it becomes simpler to personalise emails that will address every client individually. Tips to use personalisation as part of hotel marketing solutions: Use names: The easiest […]

Continue Reading
Hotel Stay

Management of Hotel Reputation Is Critical

For any business to succeed it has to have a strong reputation in the market. While the reputation of any business was subject to word of mouth publicity, things have changed in this digital age. Now it is the virtual world or the internet, which makes or breaks a business’s reputation. Reputation does matter As […]

Continue Reading

Need help growing your hotel revenue?

We’d love to talk to you about it!

Get In Touch