How do you Create a Great PPC campaign?
Welcome to the 21st Century… if you haven’t done so already, it’s time to get your business on board the digital marketing train, before all your competitors disappear down the tracks. But where to start? One of the most popular forms of paid search marketing – advertising that exploits the power of search engines (i.e. […]
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Converting Lookers into Bookers: Building a Hotel Distribution Strategy That Works
It’s an understatement to say that, in recent years, marketing a hotel has become more complicated. The digital revolution has expanded booking opportunities – leading to a dizzying array of online travel agents (OTAs), website opportunities and social media platforms to take advantage of, and direct booking engines to build and deploy. So, where does […]
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Personalisation Leads to Higher Engagement in The Hotel Business
In the hospitality and travel market, email marketing can be personalised effectively. This is accomplished through a variety of simple techniques. By building customer profiles for your niche market, it becomes simpler to personalise emails that will address every client individually. Tips to use personalisation as part of hotel marketing solutions: Use names: The easiest […]
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Management of Hotel Reputation Is Critical
For any business to succeed it has to have a strong reputation in the market. While the reputation of any business was subject to word of mouth publicity, things have changed in this digital age. Now it is the virtual world or the internet, which makes or breaks a business’s reputation. Reputation does matter As […]
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The Benefit Of Using A PMS For A Hotel Business
Before the advent of the Internet, hoteliers did not have online bookings, since most of the guests were walk-ins and the information collected was limited. The use of the Internet and technological developments revolutionised the way they interact with clients. With online bookings gaining popularity it became a necessity to have a world-class booking engine […]
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Increase Occupancy with Hotel Apps
Those in the hospitality industry are well aware of the importance of time. Any unoccupied rooms mean losses – even if it is for one or two nights. While there are a host of marketing strategies to try to compensate for the loss, the fact is, time sensitivity is critical to the business. In the […]
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Reasons to Choose A Customised PMS For Your Hotel
Having a property management system is a must for hotels and these assist the hotel staff in different hotels operations. The problem with selecting a generic PMS is that they do not always offer solutions for specific issues that the hotel might have. The solution is to opt for a customized property management system that […]
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Chatbots Are Indispensable to A Hotel Business
There is currently a buzz in the customer service industry and related markets about the use of chatbots. And the hospitality industry is no exception in utilising this new technology to improve revenue! Chatbots can considerably increase the quality of customer service – while relieving strain on hotel staff to be at the beckon call […]
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Tips for Hotel Marketing In 2019
If you are actively involved in hotel marketing for your hotel, you will be well aware of the many promises made by online marketers, which fail to deliver to expectations. There are plenty of gimmicks and sales techniques in use to improve sales and higher conversion rates. With content marketing, SEO, viral content etc. the […]
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Cloud-Based PMS Is A Must for Hotels
Any hotel owners using the outdated method of Excel to manage the day to day operations of their hotel business perhaps need to rethink their strategy! With cloud computing and cloud-based PMS the in-thing, using outdated methods can have a negative impact on the business. Just some of the risk factors involved include data hacking, […]
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