Have you tried these tactics to win bookings back from aggregators?
With research suggesting that travellers are no longer loyal to a particular brand, but swayed by convenience , hotels must do all they can to ensure they are front and centre when it comes time for guests to make a booking. If your hotel often loses out to aggregators or online travel agents, a new […]
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What makes a hotel app successful? This innovation report says it has the key
Make no mistake, the mobile app market is blisteringly competitive. The battle for downloads is as fierce as the battle for reservations. Even when your hotel’s mobile app has won a place on your user’s smartphone, having them interact with it regularly and keep it on their device is almost as tricky as getting them […]
Continue ReadingDon’t underestimate the importance of a hospitality social media strategy
The increasing dominance of mobile internet use has been the catalyst for a huge change in search habits and consumer behavior. This has been felt across a multitude of industries but none more so than hospitality. In the hotel sector, mobile internet use has meant a shift of epic proportions. Today, it’s common for travelers […]
Continue ReadingIncrease the organic reach of your Facebook posts with these proven strategies
The declining organic reach of Facebook posts has been a source of frustration for marketers for the last couple of years. With changes to Facebook’s algorithms and News Feed, brands have found that the content they post on their business page is displaying to fewer and fewer followers. In fact, studies show that on average, […]
Continue ReadingGoogle shares data which shows link between its searches and hotel demand
Ever wished you could dig out your crystal ball and predict what the demand will be for your hotel for any given period? Would knowing how many bookings you could expect in a particular timeframe make your hotel marketing, operations and staffing that much easier? Well, a new study suggests that this could actually be […]
Continue ReadingHow Does Your Hotel Website Measure Up Against These User Experience and Design Trends?
Inspiration can come from many sides, especially in the hospitality industry where both new and emerging brands push the envelope on a seemingly daily basis. While you may have looked to brands like Disney and their plans to introduce robots to their hotel or studied Hilton and the way its managed to endure over the […]
Continue ReadingExploring the Link Between a More Responsive Website and More Revenue
Have you asked yourself lately – or better yet, extensively tested – how well your website and your hotel booking engine perform on a mobile device? If the answer is no or not that recently, the following stats regarding the ever growing link between a responsive website and revenue streams for your hotel are certain […]
Continue ReadingConvenience is Key to Holding on to Brand Loyalty Experts Say
While digital might have made the world smaller and made it easier for travellers to enjoy the very latest high-tech experiences, it’s also changed the way that consumers buy travel products such as hotel stays, tours and package holidays. The internet has meant far-flung corners of the world are now closer than ever, there’s no […]
Continue Reading4 Powerful Techniques to Boost Your RevPar this Quarter
Boosting your direct bookings and increasing your RevPar does not have to mean alienating OTAs (online travel agents). There is a fine line to walk – and while direct bookings will typically have a lower cost per acquisition, knowing how to leverage that with an effective distribution strategy that harnesses the visibility and traffic levels […]
Continue Reading5 smart home technology ideas for your hotel
Smart technology is taking over homes, providing convenience for consumers across a variety of areas. But while it offers incredible potential for businesses, uptake in the hospitality sector has been slow. Understanding and implementing the latest technology trends can give your hotel a boost, attracting more customers and improving satisfaction levels at the same time, […]
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