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hotel search and demand

Google shares data which shows link between its searches and hotel...

Ever wished you could dig out your crystal ball and predict what the demand will be for your hotel for any given period? Would...
marketing-strategy

10 SEO Factors to Change this Week for Better Rankings

As digital marketers know, SEO has always been a smorgasbord of options that help push a page closer to that all important top spot....

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Online Booking

The Future is Here: The Next Innovations in Hospitality

In the last 10-15 years, digital technology has changed the face of business – Facebook, Twitter and smartphones are everywhere and, of course, the...
increase-revenue

How to Increase RevPAR in 2018

The difference between revenue per available room (RevPAR) and cost per acquisition or booking (CPA) has long been a difficult juggling act for hoteliers....

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marketing and revenue management

Personalisation Leads to Higher Engagement in The Hotel Business

In the hospitality and travel market, email marketing can be personalised effectively. This is accomplished through a variety of simple techniques. By building customer...