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Digital marketing

3 SIGNS IT’S TIME TO APPOINT A DIGITAL MARKETING AGENCY FOR...

The hotel industry is notoriously competitive, and staying ahead of the competition means ensuring your brand is well-communicated through your marketing and branding. Any...
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What should your hotel’s documented content marketing strategy actually include?

Documenting your content marketing strategy helps you to keep track of what’s been delivered, how it has performed and allows you to set and...

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How to Increase RevPAR in 2018

The difference between revenue per available room (RevPAR) and cost per acquisition or booking (CPA) has long been a difficult juggling act for hoteliers....
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Tips to improve voice search on your hotel website

Those involved in e-commerce are in the know about the growing popularity of voice search. As per a survey conducted in 2014, around 55%...

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Ways to Raise Hotel Direct Bookings

One of the biggest challenges for hoteliers is being able to increase the number of direct bookings. Looking at the size of the market...