It is important that hotels design their website to stay up to date with the latest trends in hotel website design
. Even though it makes sense to keep your website modern, the best hotel websites help potential guests solve problems and make it easy for visitors to complete their travel planning process. We will now review 8 most important parts of a new hotel website.
Search Engine Optimisation (SEO): You tend to invest a lot of money into your website, but it all becomes useless if you do not have any visitors on it. Well optimised websites tend to have 66 – 70% of web visits from search engines. Therefore, it is very important that your new hotel website is fully optimised for search engines.
Clear Instructions: Visitors are impatient. You, me and the people who visit your website, in the hopes of quickly finding answers to their questions, tend to get impatient when the website makes it hard to find information. The hotel that understands this basic human characteristic has a website that is in time for the visitors at every stage of the travel planning process. This starts with creating an easy navigation, providing clear an easy to find links that direct visitors to the various sections of their website.
Visual content: You get a feeling of instant gratification from just clicking the play button on an online video; it allows us as viewers just sit back, relax and let the video visually help us learn more about the destination.
Social Proof: To get a more rounded perspective, many travellers go online to seek out guest’s reviews. There is a feeling of assurance that comes from hearing what actual visitors say about their experience with a business, be it hotel, resort or any other form of business.
Local Insights: In the world of lodging and hospitality, travellers aren’t simply looking for a place to rest their heads at night, they are looking for things to do in the region, places to eat and an experience. Often these hotels have a deep connection to the region when it comes to hot spots for the tourists and recommendations on area attractions that are to be sought out by their guests.
Price Level: It is always a good idea to give an overview of your hotels price levels. This gives the guests an idea of how much they are looking to spend while in the hotel.
Online Booking Option: Not all people are eager to call you to make a reservation, especially when there is a difference in time zones or different languages spoken in the hotel that is not in the customer’s country of origin. Do not forget Trip Advisor integration, which keeps a visitor longer on your website.
Easily Accessible Responsive Design: Whether they are on a desktop, tablet or smartphone, travellers of today are hopping from one screen to the next in the hopes of finding the right hotels online. Therefore, it is very important for hotels to have a website that Is designed to work across devices.