Social Media

Social Media

Exploiting the opportunities presented by social media to deepen brand awareness and generate dramatically increased website traffic is very much in a hotel’s interest.

Digital Hotelier prides itself on its expertise and positive results in this area. Our social media team develops and executes social media strategies daily for our clients to attract the correct, specific audience for their individual brands and capitalise on the interaction and sharing that it generates among followers.

And yet, just as important is social profile management, which involves posting content and responding to queries, questions and replies, as well as monitoring and acting on keywords relevant to brands across all platforms. And then there’s reputation management, ensuring the brand’s perceived as positively as possible, as well as enacting paid advertising campaigns via the likes of Facebook and Twitter to build audiences and test the efficacy of adverts. Read our blog to find out more…