The hotel industry is ever changing and constantly evolving – and your revenue management is no different. Just like every other element in your hotel business, your methods of managing revenue are likely changing at a rapid pace. Most hoteliers understand the basics of revenue management but the complexities, which are possible with this niche, can sometimes be missed.
Here’s what revenue management should look like for you in 2017 and moving beyond.
Revenue Management Is Data-Led
Your activities as a revenue manager should be largely influenced by solid proof and hard data. Businesses across all sectors, including hospitality, are gathering, storing, and using more data than ever before giving you a wealth of information to tap into when you’re making business critical decisions.
As this aspect concerns decision making, which impacts all areas of the business, revenue management is quickly becoming less an art and more of a science. It allows hotels to keep up with increasingly competitive markets and shifting trends. Revenue management in hotels can make or break your venture, so it is best to cultivate staff with the skills and dedication to carry out the role effectively and rely upon user-friendly, high-tech software that delivers useful data as standard.
Revenue Management Doesn’t Over-Complicate
With so much complexity already apparent in the role of revenue management, this aspect of your hotel management should not be forced into overly complex strategies that do not yield results. Whilst grappling with tricky data and complex structures, you should ensure you have booking engine software in place which is able to help simplify where possible without compromising on accuracy. Your revenue management needs to be accessible for both your staff to manage and integrate seamlessly with your booking platforms, to provide an effortless experience for your customers.
Revenue Management Monitors Trends
Keeping an eye on trends both within your own hotel and in the hospitality industry as a whole enables your revenue management to truly thrive. Planning is essential, but if you aren’t sure of what to expect, this task becomes almost impossible to achieve. The best and latest digital hotel tech helps you to keep a close eye on your revenue management and give it a boost year on year as required. With the right tools in place, you’ll be in a better position to seize opportunities as they arise and continue operating successfully during downturns, safeguarding your business.
Revenue Management Understands Customers
Revenue management also carefully considers the key role your customers play in all activities – everything you do must have their needs at the forefront. Understanding the consumer behaviour that your data is telling you can help to build more profitable enterprises, as well as allowing to you to craft a plan for attracting yet more of your most profitable audience members to book repeat stays. Modern revenue management crosses the line between finance and customer psychology to ensure your business stays on track to meet and exceed targets.