Businesses Can Improve Customer Engagement With Search on Pinterest - Hotel Reservation & Online Hotel Booking Engine
Social Media

Businesses Can Improve Customer Engagement With Search on Pinterest

blog Banner

The huge social media and picture sharing platform, Pinterest has now opened its digital doors even wider to the world of online business. The company has recently announced the addition of several new search tools to Pinterest Ads Manager that will allow companies to target their adverts more accurately than ever before.

The new features utilise more accurate search criteria thanks to the introduction of keywords and have already shown very positive results. The changes are part of a host of upgrades that Pinterest has made to its business services over the course of the last 12 months – other updates for advertisers rolled out recently include the introduction of Pinterest Marketing Partners, auto-play for video ads and reader check offs for pins.

Pinterest is one of the most visited content and image sharing websites in the world with over 2 billion active searches taking place every day according to the platform’s figures. This huge consumer base offers a lot of potential to new and established businesses looking to expand and increase their online traffic. The aim of the new search tools is to utilise the vast number of unbranded daily searches taking place through the use of an automated search function that works based on specific company keyword strategies.


With such a large pool of consumers using the service every day to search for creative solutions and product ideas, the new development makes it easier for brands to monetize their Pinterest presence. The image sharing social network is offering companies a way to engage with potential customers at the early stages of the purchase cycle through the use of pin-point accurate search tools and tailored keyword strategies.

The new tools added to Pinterest Ads Manager offer a simplistic and effective solution for advertisers looking to launch a new targeted campaign. It will allow businesses to more accurately dictate which searches their ads appear in by using a mixture of specific keywords and broad phrases. The intention is that consumers will be presented with more relevant ads which are more likely to be clicked on, thereby increasing traffic and improving conversion figures.

The success of Pinterest’s new search tools has been seen in a number of tests by online companies. In a search-driven campaign ran by STAINMASTER Home Cleaning the company saw a huge spike in traffic from new customers with the figure rising to 90%. In addition to this, the company’s cost-per-click fell 90% lower than search campaigns carried out on similar platforms. These figures show the potential of Pinterest to improve business for online companies.

The ability to more accurately craft a search targeted campaign could help companies operating online to maximise the potential of their adverts while keeping down costs and reducing the amount of unseen ad space. By tapping into such a diverse and highly active consumer base, companies will be able to utilise Search on Pinterest and create more organic targeted ad campaigns while minimising costs.

Related Articles


Increase Direct Bookings This Quarter? #1

It seems that the days of booking trips and holidays through travel agents

Continue Reading
PPC campaign guide

How do you Create a Great PPC campaign?

Welcome to the 21st Century… if you haven’t done so already, it’s time to get your business on board the digital marketing train, before all your competitors disappear down the tracks. But where to start? One of the most popular forms of paid search marketing – advertising that exploits the power of search engines (i.e. […]

Continue Reading
Hotel Distribution Strategy

Converting Lookers into Bookers: Building a Hotel Distribution Strategy That Works

It’s an understatement to say that, in recent years, marketing a hotel has become more complicated. The digital revolution has expanded booking opportunities – leading to a dizzying array of online travel agents (OTAs), website opportunities and social media platforms to take advantage of, and direct booking engines to build and deploy. So, where does […]

Continue Reading
marketing and revenue management

Personalisation Leads to Higher Engagement in The Hotel Business

In the hospitality and travel market, email marketing can be personalised effectively. This is accomplished through a variety of simple techniques. By building customer profiles for your niche market, it becomes simpler to personalise emails that will address every client individually. Tips to use personalisation as part of hotel marketing solutions: Use names: The easiest […]

Continue Reading
Hotel Stay

Management of Hotel Reputation Is Critical

For any business to succeed it has to have a strong reputation in the market. While the reputation of any business was subject to word of mouth publicity, things have changed in this digital age. Now it is the virtual world or the internet, which makes or breaks a business’s reputation. Reputation does matter As […]

Continue Reading

Need help growing your hotel revenue?

We’d love to talk to you about it!

Get In Touch