The Benefit Of Using A PMS For A Hotel Business
Before the advent of the Internet, hoteliers did not have online bookings, since most of the guests were walk-ins and the information collected was limited. The use of the Internet and technological developments revolutionised the way they interact with clients. With online bookings gaining popularity it became a necessity to have a world-class booking engine […]
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Increase Occupancy with Hotel Apps
Those in the hospitality industry are well aware of the importance of time. Any unoccupied rooms mean losses – even if it is for one or two nights. While there are a host of marketing strategies to try to compensate for the loss, the fact is, time sensitivity is critical to the business. In the […]
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Cloud-Based PMS Is A Must for Hotels
Any hotel owners using the outdated method of Excel to manage the day to day operations of their hotel business perhaps need to rethink their strategy! With cloud computing and cloud-based PMS the in-thing, using outdated methods can have a negative impact on the business. Just some of the risk factors involved include data hacking, […]
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Dynamic Pricing – The Future of Hotel Revenue Management
Hotel businesses across the world need to continuously tweak their room rates, which are subject to demand and supply. This constitutes dynamic pricing, while static pricing is alternately a method where the price remains constant, irrespective of the demand and supply situation. Because the hotel industry is a highly volatile industry, switching to dynamic pricing […]
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Ways to Raise Hotel Direct Bookings
One of the biggest challenges for hoteliers is being able to increase the number of direct bookings. Looking at the size of the market and the proliferation of third-party booking sites, it is imperative for hotels to strike the right balance between direct and OTA bookings. While OTAs play a vital role in getting bookings, […]
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Tips to improve voice search on your hotel website
Those involved in e-commerce are in the know about the growing popularity of voice search. As per a survey conducted in 2014, around 55% of teenagers and 41% of adults used this facility more than twice in a day. Initially, it was a novel gimmick with the introduction of Siri, which now has moved on […]
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Increasing Hotel Revenue through a Properly Developed Business Plan
For any hotel business to thrive, creating a well-developed and researched business plan is key. There is no shortcut for this. You really need to put in the time, and even get a team together to help with different sections of the plan. The business plan should focus on driving profits, budget for marketing, a […]
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Should your business invest in a hotel booking engine?
Most people will expect your hotel business to have a hotel booking system which they can use to book a room on your website. This is much easier than calling a hotel on the phone, and allows travellers to book a hotel room from the ease of their own home, months before they actually need […]
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Have you tried these tactics to win bookings back from aggregators?
With research suggesting that travellers are no longer loyal to a particular brand, but swayed by convenience , hotels must do all they can to ensure they are front and centre when it comes time for guests to make a booking. If your hotel often loses out to aggregators or online travel agents, a new […]
Continue ReadingWhy your hotel should offer a ‘shopping cart’ experience
Shopping online today is an enjoyable experience for consumers; they’re typically given complete control thanks to the diversity of e-retailers on the market. But when you compare the traditional shopping experience with the hotel booking experience, the two don’t match up. When you look at two different hotel booking engine options from rival sites, it’s […]
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