How do you Create a Great PPC campaign?
Welcome to the 21st Century… if you haven’t done so already, it’s time to get your business on board the digital marketing train, before all your competitors disappear down the tracks. But where to start? One of the most popular forms of paid search marketing – advertising that exploits the power of search engines (i.e. […]Continue Reading
Personalisation Leads to Higher Engagement in The Hotel Business
In the hospitality and travel market, email marketing can be personalised effectively. This is accomplished through a variety of simple techniques. By building customer profiles for your niche market, it becomes simpler to personalise emails that will address every client individually. Tips to use personalisation as part of hotel marketing solutions: Use names: The easiest […]Continue Reading
Tips for Hotel Marketing In 2019
If you are actively involved in hotel marketing for your hotel, you will be well aware of the many promises made by online marketers, which fail to deliver to expectations. There are plenty of gimmicks and sales techniques in use to improve sales and higher conversion rates. With content marketing, SEO, viral content etc. the […]Continue Reading
SEO is invaluable for any hotel business
Business owners of all types realise the significance of SEO in helping their business grow. Having well-designed websites, with higher search engine rankings, helps to attract more prospective customers and have a positive impact on conversion rates. SEO further helps to create brand awareness with more visitors likely to trust a site with high (search […]Continue Reading
Are You Doing Digital Marketing At Your Hotel Business?
As a hotel business, it is important that you do everything you can to help advertise your hotel to reach as many people as possible. Digital marketing is just one area of your marketing plan which can have a dramatic effect on your bookings. A part of digital marketing for hotels is using social media. […]Continue Reading
Exploring the Link Between a More Responsive Website and More Revenue
Have you asked yourself lately – or better yet, extensively tested – how well your website and your hotel booking engine perform on a mobile device? If the answer is no or not that recently, the following stats regarding the ever growing link between a responsive website and revenue streams for your hotel are certain […]Continue Reading
Convenience is Key to Holding on to Brand Loyalty Experts Say
While digital might have made the world smaller and made it easier for travellers to enjoy the very latest high-tech experiences, it’s also changed the way that consumers buy travel products such as hotel stays, tours and package holidays. The internet has meant far-flung corners of the world are now closer than ever, there’s no […]Continue Reading
When should your AdWords campaign be generating the best value leads?
PPC advertising holds plenty of potential for hotel managers keen to boost their reach and connect with consumers looking to make a booking. But, as with all marketing strategies, weighing up the impact and discovering the best course of action can be a time consuming process. Fortunately, we can help you unlock your full potential […]Continue Reading
Is It Time to Incorporate Programmatic GDN into Your Marketing Activity?
Programmatic media buying is the latest development in the digital advertising world, allowing for an automated new way of inserting digital ads. Relying on automation rather than manual ad insertions allows for greater, faster targeting methods to develop – speeding up customer contact with the relevant ads and improving your hotel’s conversion rates. Always at […]Continue Reading
Are You Using Storytelling Effectively Within Your Hotel’s Digital Marketing Activity?
Every great marketer knows the importance of storytelling and it’s an element that’s just as important in the modern marketing mix. It’s not only vital for content marketing but other areas too – the ability to spin a narrative that resonates with your target audience is paramount to selling your hotel’s unique attributes. But are […]Continue Reading