Category: Digital Marketing

Personalisation Leads to Higher Engagement in The Hotel Business

In the hospitality and travel market, email marketing can be personalised effectively. This is accomplished through a variety of simple techniques. By building customer profiles for your niche market, it becomes simpler to personalise emails that will address every client individually. Tips to use personalisation as part of hotel marketing solutions: Use names: The easiest […]

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Is It Time to Incorporate Programmatic GDN into Your Marketing Activity?

Programmatic media buying is the latest development in the digital advertising world, allowing for an automated new way of inserting digital ads. Relying on automation rather than manual ad insertions allows for greater, faster targeting methods to develop – speeding up customer contact with the relevant ads and improving your hotel’s conversion rates. Always at […]

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Are You Using Storytelling Effectively Within Your Hotel’s Digital Marketing Activity?

Every great marketer knows the importance of storytelling and it’s an element that’s just as important in the modern marketing mix. It’s not only vital for content marketing but other areas too – the ability to spin a narrative that resonates with your target audience is paramount to selling your hotel’s unique attributes. But are […]

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