Converting Lookers into Bookers: Building a Hotel Distribution Strategy That Works
It’s an understatement to say that, in recent years, marketing a hotel has become more complicated. The digital revolution has expanded booking opportunities – leading to a dizzying array of online travel agents (OTAs), website opportunities and social media platforms to take advantage of, and direct booking engines to build and deploy. So, where does […]Continue Reading
Improve your hotel’s marketing in 2018
The hotel industry is making optimal use of digital marketing to improve profitability. The advent of new technology has led to a steady rise in hotel bookings made through online booking via apps and websites. While working with OTAs has remained important an increasing number of hotels now prefer to opt for direct bookings besides […]Continue Reading
5 ways you can use distribution channels to win more customers
How many distribution channels does your hotel have? Once set up, how often do you return to that distribution channel to ensure you are making the most out of it and taking every chance that exists to win more customers? If you’re like most hotel businesses, the answer could well be, not very often. Many […]Continue Reading
What does 2018 have in store for your distribution channels?
When you think about how much has changed in the travel industry since it first became popular in the 70s, you might think that distribution channels have changed enormously. That’s not the case, but in 2018 and beyond the industry could see a significant shift in the way bookings are made. Technology has transformed the […]Continue Reading
How Can You Optimize Your Hotel’s Digital Distribution?
Digital distribution is a dominant concern for modern hoteliers, as more and more of the hotel trade takes its business online. Digital marketing is ever-evolving into an increasingly complicated sector, but one with the power to transform a hotel’s potential into a profit-driving business and allow hoteliers to take back control of direct bookings. If […]Continue Reading
Could a global distribution system increase your tours and activities bookings?
The modern hotel industry is dependent on technology – to manage bookings, room inventory and for marketing. The system of managing wholesale rates and availability which bridges the gap between the guest, hotel and travel agents goes back as far as the 1950s. While you might think of your own global distribution system hotel tool […]Continue Reading
The 6 Key Benefits Your Hotel Is Missing If It Doesn’t Have An Effective GDS
A GDS, or global distribution system, is essentially a huge computer network that passes your inventory details to travel sites and agents around the world. It means you can manage your up-to-date information easily and don’t have to worry whether information is getting transferred to the right sites and locations. There are wide number of […]Continue Reading
Top 6 Frequently Asked Questions About GDS
The GDS has been a vital part of the hospitality industry for decades, with the first one created back in the 1960s. This ‘Global Distribution System’ acts as a central reservation system for different strands of the hospitality and travel industry, from airlines to hotels. If you work within hospitality, you’ve probably used this hotel […]Continue Reading
What Are The Biggest Online Distribution Challenges Faced By Hotel Marketers In The Second Half Of 2017?
The online world is changing, and for an industry that has seen almost unprecedented growth in the last few years, that’s a big issue. It’s not enough that customers are turning more and more to online channels to book hotel stays—hotels need to respond appropriately, keeping several steps ahead of the consumer so they’re not […]Continue Reading
Are You Part of the in Crowd? Why your Hotel Should Consider the GDS
There’s no denying it, the digital revolution of the past few years has changed the face of how hoteliers conduct their business. The ability to attract and connect with prospective visitors and post-visitors via websites, social media, apps and emails has afforded hotels opportunities like never before. And yet, that’s far from all. Thanks to […]Continue Reading