Management of Hotel Reputation Is Critical
For any business to succeed it has to have a strong reputation in the market. While the reputation of any business was subject to word of mouth publicity, things have changed in this digital age. Now it is the virtual world or the internet, which makes or breaks a business’s reputation. Reputation does matter As […]
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Reasons to Choose A Customised PMS For Your Hotel
Having a property management system is a must for hotels and these assist the hotel staff in different hotels operations. The problem with selecting a generic PMS is that they do not always offer solutions for specific issues that the hotel might have. The solution is to opt for a customized property management system that […]
Continue ReadingTips to Boost Hotel Revenue Through Cross and Upselling
With a larger number of hotel bookings made online, direct bookings have become critical to increasing a hotel’s revenues. Consequently, hotel management has started to become innovative in the methods to promote direct bookings and improve the overall customer experience. Upselling and cross-selling are two ways by which both the hotel and guests can benefit. […]
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Features to Consider When Selecting A Hotel Management System
Having the right hotel management software is critical in property management across the world. Hotel software is of immense use in daily operations for all types of hotels 5-star properties to B&Bs. While most of the top hotels have migrated to cloud-based hotel management software, others are still undecided as to what type of hotel […]
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The independent hotelier’s guide to generating stronger RevPar
As an independent hotelier you likely won’t have the sheer volume of resources that chains like Hilton and InterContinental have at their disposal. Robot butlers or Star Wars droids might be out of reach but, that doesn’t mean you don’t have options other than ‘increase rates’ when it comes to making more money and increasing […]
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The importance of an innovative mindset in growing RevPar
Whether you are an independent B&B, a boutique hotel, a nationwide chain or have an international presence, there is little doubt that the hospitality industry is challenging right now. A report by PwC Hospitality Directions pegs the supply growth of hotels to reach 1.9% – almost, but not quite – reaching the peak of 2.0% […]
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The guest journey and revenue management – what opportunities are you missing?
The guest journey is typically broken up into three very distinct stages. Stage one is the period leading up to the stay, stage two comprises the stay itself and stage three of the journey is what happens after the stay. At each of these three stages, you should have services, processes and technologies which maximise […]
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Should you bring marketing and revenue management together to win more bookings?
There is a big shift towards data-driven marketing happening right now. Fuelled by the abundance of data that marketers are now able to lay their hands on – from social media click throughs and post likes, to time on a page, source of lead and even progression from one channel to another – marketing is […]
Continue ReadingGoogle shares data which shows link between its searches and hotel demand
Ever wished you could dig out your crystal ball and predict what the demand will be for your hotel for any given period? Would knowing how many bookings you could expect in a particular timeframe make your hotel marketing, operations and staffing that much easier? Well, a new study suggests that this could actually be […]
Continue ReadingRevPar, distribution and revenue management. Linking the holy trinity for better performance
To achieve maximum performance from hotels, hoteliers have to juggle numerous different aspects. By balancing RevPar, distribution, and revenue management, hotels can reach their potential. It’s no simple task but there is an aspect that influences all three critical areas; reviews. It’s become the norm to research and seek out reviews whenever consumers are investing […]
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