Don’t underestimate the importance of a hospitality social media strategy
The increasing dominance of mobile internet use has been the catalyst for a huge change in search habits and consumer behavior. This has been felt across a multitude of industries but none more so than hospitality. In the hotel sector, mobile internet use has meant a shift of epic proportions. Today, it’s common for travelers […]
Continue ReadingIncrease the organic reach of your Facebook posts with these proven strategies
The declining organic reach of Facebook posts has been a source of frustration for marketers for the last couple of years. With changes to Facebook’s algorithms and News Feed, brands have found that the content they post on their business page is displaying to fewer and fewer followers. In fact, studies show that on average, […]
Continue ReadingUnderstanding the conversation prism and what it means for your hotel’s social media marketing strategy
A little over a decade ago, social media was barely mentioned when talking about marketing but it’s become an integral part of any modern hotelier’s business strategy. Used as a way to connect, drive interest and deliver a return on investment, engaging in social media is a powerful tool. Today there are numerous social channels […]
Continue ReadingBootstrapping Guest-Facing Technology with Twitter
Twitter and the hospitality industry appear to be a match made in heaven. Twitter has become an established space in which consumers are able to quickly and easily state their experiences with brands within the public arena. But how else can Twitter help fuel a better guest experience? Building a vital connection between hotels and […]
Continue ReadingBusinesses Can Improve Customer Engagement With Search on Pinterest
The huge social media and picture sharing platform, Pinterest has now opened its digital doors even wider to the world of online business. The company has recently announced the addition of several new search tools to Pinterest Ads Manager that will allow companies to target their adverts more accurately than ever before. The new features […]
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New social media trends to keep your finger on the pulse
Have you been using the same social media strategy for years? If so, it’s time for a change. The world of social media is constantly evolving, with everything from the platforms themselves to the features they offer coming on leaps and bounds not just in the last few years but in many cases, even in […]
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Facebook’s Updated Page Metrics Prove a Treasure Trove of Information for Hotel Marketers
We know that social media marketing is becoming more sophisticated by virtue of the increasingly complex innovations and advanced features rolled out by the likes of Facebook and Instagram on a seemingly weekly basis. While some updates are focused on the consumer, the good news is that marketers are often able to use new and […]
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Important Social Media Marketing Trends for the Travel Industry
Over the last 10 years, technology has changed the way marketing works forever– not least for the travel industry. Gone are the days of visiting a travel agent on the high street to book a package deal. Now, it’s now easier than ever to book a trip away online from start to finish independently. It’s […]
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How to run a successful Facebook competition for your hotel
In a global marketplace, social media platforms like Facebook are a very powerful marketing tool. They provide hotel brands of all sizes with an opportunity to increase customer engagement and appeal to a wider market. A Facebook competition is tried and tested way to boost engagement on your page. It’s also an easy way to […]
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The arguments for and against taking your hotel on Snapchat
With over 350 million monthly active users and around 15 million daily users, Snapchat has quickly become one of the most popular apps in the world, offering a huge potential consumer base for hospitality brands to tap into. The rapidly increasing amount of traffic on Snapchat has already been utilised by numerous global hotel brands […]
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