Category: Social Media

Understanding the conversation prism and what it means for your hotel’s social media marketing strategy

A little over a decade ago, social media was barely mentioned when talking about marketing but it’s become an integral part of any modern hotelier’s business strategy. Used as a way to connect, drive interest and deliver a return on investment, engaging in social media is a powerful tool. Today there are numerous social channels […]

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Facebook’s Updated Page Metrics Prove a Treasure Trove of Information for Hotel Marketers

We know that social media marketing is becoming more sophisticated by virtue of the increasingly complex innovations and advanced features rolled out by the likes of Facebook and Instagram on a seemingly weekly basis. While some updates are focused on the consumer, the good news is that marketers are often able to use new and […]

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