Are You Using Twitter as Effectively as You Could for Guests?
Twitter is a dominant social force despite often losing headlines to rivals like Facebook, Instagram and Snap. With over 328 million monthly active users, Twitter is well worth its place in your social media marketing strategy. Not using Twitter as effectively as you could for your guests in this day and age is a foolhardy […]
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What Social Media Advances Can Your Hotel Use to Stay Relevant?
Social media is a constantly evolving arena. The speed with which new features are launched and new tools made available demands that you keep your finger on the pulse. If you are guilty of not staying up to date, there could be a plethora of social media advances that you aren’t using to stay relevant, […]
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What Is Social Media Community Management, And Why Should It Matter To You?
The social media explosion of a few years ago saw platforms like Facebook and Twitter become an integral part of every hotel’s marketing strategy and an important channel for direct bookings. It’s now fair to assume that almost all hotels or hospitality venues have some kind of social presence, with someone on the in-house team […]
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LinkedIn Marketing Solutions: 4 Ways to Generate More Business Travel Leads
Generating leads is an ongoing task for any hotel marketer. Social media is a great way to reach out to prospective clients and LinkedIn is especially useful for those hotels looking to increase their business travel reservations. Having recently undergone a substantial redesign, LinkedIn is an ideal network for hotel marketers who want to access […]
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How To Carry Out A Social Media Audit To Improve Hotel Performance
Your social media channels are one of the most important aspects of your hotel’s online marketing, giving you a chance to promote offers, share news and connect with customers in real time without generating excessive marketing expenditure. Many marketers however will be guilty of setting up their hotel social media pages and then focusing on […]
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WHAT MAKES SOCIAL MEDIA USERS FOLLOW (AND UNFOLLOW) YOUR HOTEL?
Social media is difficult territory for some hoteliers, but it is nonetheless a vital part of your hotel’s marketing toolkit. But what are the key things which make people follow (or unfollow) your hotel? The main reasons people follow your hotel’s social media channels are initially quite straightforward. Whilst their willingness to ‘go the distance’ […]
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PAID SOCIAL: FLASH IN THE PAN OR RESERVATION FUEL?
In years gone by, organic reach was fairly easily achieved on social media. If you had built up a following and had sufficient fans and interesting content, it was easy to communicate with your audience. As algorithms have changed and advertising has become a means of survival for social media networks, organic reach has steadily […]
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GETTING TO GRIPS WITH THE DIFFERENT TYPES OF PAID FACEBOOK AD YOUR HOTEL COULD USE
Facebook ads are a great tool for boosting your hotel brand. Consistent messaging, delivered to your target audience via Facebook’s range of paid social advertising options, could provide some significant advantages for your hotel. If you’re new to Facebook ads, the sheer scale of options can be overwhelming. The key is to identify the formats […]
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4 Tips For Writing Better Hotel Social Media Posts
Social media is one of the cornerstones of all marketing in 2017, and it’s not going to go away anytime soon. If you’re seeing underwhelming results on your accounts, it can feel like you’re failing at a vital element of hotel social media marketing. Luckily, there are ways in which you can enhance the content […]
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3 Reasons Why Your Hotel Shouldn’t Write Off Snapchat
For hospitality marketers tasked with taking care of social media, it can sometimes feel like every time you get to grips with one social media platform, another one comes along to take its place. After Facebook came Twitter, then platforms like Pinterest and Instagram started to become popular, and now it’s Snapchat that holds the […]
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