HOW TO MAKE YOUR HOTEL STAND OUT ON INSTAGRAM
Instagram is a vital channel for hoteliers and hotel marketers: • Over 200 million people now use Instagram Stories every day, according to the latest figures released by the social network (April 2017). Each of those users is looking to engage with brands.• 28% of US adults use Instagram• 75% of Instagram users are located […]
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5 Social Media Scheduling Tools To Streamline Your Regular Posting
Social media use is a must in the competitive world of marketing. Unfortunately, it can be only too easy to fall down a social media wormhole. You only logged onto Facebook to update the status on your business page, and now you’re knee-deep in analytics, looking at how images you posted three years ago performed. […]
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DO YOU KNOW HOW TO DEAL WITH GUEST COMPLAINTS ON SOCIAL MEDIA?
Guest complaints are an inevitable part of running your business. Whilst of course you want everyone to have a wonderful time during their stay, problems occur. Your ability to resolve conflicts within your hotel is something on which you will certainly be judged. As a vital component of hotel social media marketing, learning how to […]
Continue ReadingHow To Use Snapchat To Boost Your Bookings
Social media should be an integral part of any modern hotelier’s marketing strategy, and Snapchat is one of the fastest growing methods to help reach out to a younger, social-media savvy clientele. But how can you best utilize this tool for gaining more bookings? Read on to find out more about the emerging trend of […]
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How To Reshare Guest Content On Instagram
Instagram’s image-focused, uncluttered interface is designed to display beautiful photography and video content clearly, but this clean, minimalist display isn’t without its failings. The primary flaw of this image-first vision is that Instagram makes it notoriously difficult to re-post content from other users. Yet Instagram is an increasingly important component of every hotel social media […]
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Top Tools We Use To Help Make Your Social Media Schedule A Success
[vc_row][vc_column][md_text]There’s no getting away from the importance of hotel social media marketing but, that doesn’t mean it’s always easy to keep it updated, posts frequent and all channels moving along at the same pace. As with any area of digital marketing, choosing the right tools to help manage a busy social media schedule can be […]
Continue Reading4 Ways To Grow Your Social Media Followers This Week
Have you ever wondered how to refine your hotel social media strategy? Check out these four top tips to grow your social media following this week… 1. Post Great Content This sounds almost maddeningly simplistic, but in a content-led sphere it really does matter. Creating great content for your social media channels is the most […]
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Is Social Media the Perfect Marketing Tool?
The scale of the competing voices surrounding social media is unbelievable, and might be why it can be difficult trying to engage with an audience and making them aware of your digital presence. Every single day, 2.5 billion new items of content are shared on Facebook, and if you want to stand out from the […]
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Insta-Ration: The Travel Brands Getting It Right on Instagram
With 600 million users and counting, Instagram marketing is a natural choice for travel brands looking to grow their audience and engage with potential new customers. The discovery nature of Instagram, and the fact that travel products lend themselves so well to the entirely visual nature of the platform, make it an easy sell when […]
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Going Social: Should Your Hotel Offer Social Media Customer Service?
Many brands are now offering customer service via their social media platforms but, is this necessarily a good thing? For hotel’s social media marketing is an essential channel – it’s unthinkable not to have a Facebook page or to be on Instagram for example, with its community of more than 600 million users. For those […]
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