Increase Direct Bookings This Quarter? #1
It seems that the days of booking trips and holidays through travel agents
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GDPR – A comprehensive guide
The General Data Protection Regulation (GDPR) is a new data protection law in the EU that will come into effect on May 25th. You have probably received a lot of emails from companies who you’re your data on their file, asking you to agree to their new privacy terms. This can be quite frustrating and […]
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6 ways to turn your guests into brand advocates
If your hotel isn’t doing everything it can to provide a quality customer experience and maximise positive feedback, you may be capping potential conversion figures. Consumers can be broadly split into two groups: promoters and detractors. The former is a customer who would recommend your hotel to others and the latter would not. You should […]
Continue ReadingA/B testing lessons you can learn from Booking.com
A/B testing is a great tool to be deployed by businesses who want to boost their conversion rates across a whole range of channels, from web design to email marketing. The method for creating optimal content can help hotels boost their reservations, converting leads that were on the fence and generating greater levels of interest. […]
Continue ReadingTransform your hotel’s approach to email personalisation and email automation with these easy strategies
Email has provided hoteliers with an incredible way to reach out to their guests, leads and past customers for decades. With the right strategy in place, it’s a powerful tool for driving up interest and reservations. For hotel marketing experts, the ability to personalise and automate is making their strategies even more effective and we’ve […]
Continue ReadingAre you missing these insider tricks to upgrade your user website experience?
Few things are as important as the user experience when it comes to being able to harvest direct bookings from your website. If you’re looking to win guests away from online travel agents (and competitors) making it as pleasurable and stress free as possible to navigate with your site and interact with it is absolutely […]
Continue Reading5 ways to become the preferred choice for your guests
While attracting new customers to expand your reach is important, creating a sense of brand loyalty is just as crucial for success. For hoteliers, it can be a difficult balance to strike but there are some simple ways that hotel brands can establish themselves as the preferred choice for their guests. Customers that don’t feel […]
Continue ReadingIncrease direct bookings and keep your OTA happy? Yes, it’s possible
Hotels operating today face the tricky task of balancing direct bookings and using online travel agents (OTA). Both have distinct advantages and in order to maximise profits and occupancy, hoteliers will need to use the two effectively. For many hotels focussing on increasing direct bookings, they can be worried about how it will affect their […]
Continue ReadingEasy Strategies to Marry Your Online and Offline Booking Efforts
It might be tempting to place all your marketing efforts into the digital space given how fast it’s developing and the benefits of online efforts. But don’t make the mistake of neglecting bookings via travel agents and other offline means. Offline marketing and revenue can still represent a significant portion of your hotel’s overall income. […]
Continue ReadingShould I Continue Investing in Mobile Marketing Even if My Cost-Per Acquisition is Very Low?
Mobile marketing has achieved a staggering dominance in recent years, with the growth of mobile-first browsing and search providing more and more opportunities for getting your hotel in front of mobile customers. However, the cost per acquisition (CPA) often prevents hoteliers and hotel marketers from engaging with this important new development. If you’re weighing up […]
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