Category: Tips & Guide

Transform your hotel’s approach to email personalisation and email automation with these easy strategies

Email has provided hoteliers with an incredible way to reach out to their guests, leads and past customers for decades. With the right strategy in place, it’s a powerful tool for driving up interest and reservations. For hotel marketing experts, the ability to personalise and automate is making their strategies even more effective and we’ve […]

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Should I Continue Investing in Mobile Marketing Even if My Cost-Per Acquisition is Very Low?

Mobile marketing has achieved a staggering dominance in recent years, with the growth of mobile-first browsing and search providing more and more opportunities for getting your hotel in front of mobile customers. However, the cost per acquisition (CPA) often prevents hoteliers and hotel marketers from engaging with this important new development. If you’re weighing up […]

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