Chatbots Are Indispensable to A Hotel Business
There is currently a buzz in the customer service industry and related markets about the use of chatbots. And the hospitality industry is no exception in utilising this new technology to improve revenue! Chatbots can considerably increase the quality of customer service – while relieving strain on hotel staff to be at the beckon call […]
Continue ReadingKnow All About the Google Algorithm Update
Anyone keeping their finger on the pulse of digital marketing and Search Engine Optimisation will know that Google does introduce new algorithm updates every now and then. With little warning, this can cause frustration and various spanners in the works when it comes to your companies search page rankings. An algorithm update which occurred on […]
Continue ReadingHotels vs OTAs: The Battle For Millennial Travellers
The rise of the Internet has overhauled the travel booking industry, giving travellers unprecedented options when it comes to booking their next trip. Before the mid-1990s, if you wanted to book some accommodation, you’d have to speak to a travel agent or call up a hotel and ask them directly about their prices and availability. […]
Continue Reading5 smart home technology ideas for your hotel
Smart technology is taking over homes, providing convenience for consumers across a variety of areas. But while it offers incredible potential for businesses, uptake in the hospitality sector has been slow. Understanding and implementing the latest technology trends can give your hotel a boost, attracting more customers and improving satisfaction levels at the same time, […]
Continue Reading3 trending hotel and hospitality technologies
As we progress further into the digital revolution, the importance of technology becomes ever greater. We’re now at a point where the use (or lack of use) of technology can make or break your hotel. Using technology is not only vital to attracting new customers to your hotel and retaining old faces, it’s also integral […]
Continue ReadingHospitality trends: Using Smartphone to power a mobile change
Staying in a hotel should be a hassle-free experience, but on occasion electronic hotel keys can turn a simple stay into a frustrating one. If you’ve ever tried and failed to swipe your way into your room, unprogrammed an electronic key by storing it too close to your smartphone or dealt with frustrated guests who […]
Continue ReadingOvercoming Current Challenges Facing the Hospitality Industry – An Expert’s View
The hospitality industry has always faced challenges. But with the current economic climate – and its associated challenges- having a ripple effect throughout the international business landscape, the pressure felt by many in the hospitality industry has never been higher. It’s now more important than ever before that the hospitality industry is working hard to […]
Continue Reading[Infographic] Meeting the demands of the consumer: smartphones and customer behaviour
Only a fool would claim the smartphone hasn’t transformed life throughout the world. Statistics suggest the percentage of people who check their handheld devices within just 15 minutes of waking up in the morning is a staggering 68%. That’s more than two in every three people. Mobile users also check their devices up to 150 […]
Continue ReadingNew white paper invites travel industry experts to share their thoughts on 70 key trends
A new white paper has been published which analyses 70 trends sweeping the globe and their likely impact on the travel industry. The range is broad; everything from the rise of nationalism to new programming standards is studied for its potential to help or hinder hoteliers and travel industry professionals. The report, titled What If? […]
Continue ReadingA good example of using technology to stay relevant after 100 years in business
What is the secret behind the success of Hilton? After 100 years in business and a $23.33 billion, the answer seems to lie in its ability to adapt. Read on to find out how the Hilton brand has used hospitality technology and embraced the communication evolution to stay relevant and competitive. The technology test The […]
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