How Does Your Hotel Website Measure Up Against These User Experience and Design Trends?
Inspiration can come from many sides, especially in the hospitality industry where both new and emerging brands push the envelope on a seemingly daily basis. While you may have looked to brands like Disney and their plans to introduce robots to their hotel or studied Hilton and the way its managed to endure over the […]
Continue ReadingExploring the Link Between a More Responsive Website and More Revenue
Have you asked yourself lately – or better yet, extensively tested – how well your website and your hotel booking engine perform on a mobile device? If the answer is no or not that recently, the following stats regarding the ever growing link between a responsive website and revenue streams for your hotel are certain […]
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What’s Next in Cutting Edge Hotel Website Design?
Hotels may be one of the oldest types of business in the world, but thi doesn’t excuse the hospitality industry from remaining at the cutting edge of technology. With the constant threat of online travel agents, new challenges to direct booking acquisition and changing consumer behaviours, it’s more vital than ever for hoteliers to keep […]
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Why your hotel needs to start prepping for VUI (Voice User Interfaces) now
It’s likely that all of your focus recently has been dedicated to mobile search engine optimisation. With Google launching a mobile first index, smartphone ownership at record levels and mobile research for travel products such as hotels and flights growing, there’s no denying the important of adopting a mobile first mindset. What you may not […]
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Questions to Ask Yourself and Your Hotel Web Designer Before Commissioning A New Site
Your website is crucial for attracting customers and encouraging them to make a reservation with your hotel. With travellers choosing to research and spend their cash online, it’s more important than ever that your digital presence reflects your brand and makes the booking processes as streamlined as possible. If you’ve decided it’s time for a […]
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How and Why You Should Incorporate Price Check Widgets into Your Web Design
Commission associated with online travel agencies (OTA) has been on the rise and if you’re looking for a way to boost direct bookings, price check widgets are an essential tool you should be considering. It’s a website addition that can not only help drive up reservations but support you as you work to create a […]
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New Study Finds Direct Hotel Website Traffic Declining – Is Airbnb To Blame?
A new study by Hitwise has confirmed what many hoteliers have long since known – the runaway success of Airbnb and similar brands such as HomeAway and VRBO is having an effect on the volume of web traffic going directly to hotel websites. Hitwise data reveals that traffic to Airbnb and similar sites has increased […]
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What should you invest in to improve guest mobile user experience?
Technology has changed the way we live in ways we couldn’t have imagined just a few decades ago. While it has given all of us new avenues to explore and information ready at the touch of a button, it has also presented challenges to marketing professionals who want to leverage this technology in the best […]
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Clever Ways To Use Chatbots To Improve Your Guest Experience
Chatbots have gained massively in popularity over the last 12 months and are predicted to be one of the biggest trends within the digital marketing landscape for 2017. Chatbots harness a form of artificial intelligence to become a member of your customer service team, meaning they can handle a variety of tasks. The specificis of […]
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How Can Your Hotel Website Prepare For The Google Mobile First Index?
In November 2016, Google shared an article on its Webmaster Tools blog which noted that he majority of search users turn to Google from a mobile device rather than a standard desktop or laptop. This, it said, caused problems as the Google algorithms were designed to crawl traditional web pages with lots of content, rather […]
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