Are Your Competitors Telling You These Key Things? - Hotel Reservation & Online Hotel Booking Engine
Digital Marketing

Are Your Competitors Telling You These Key Things?

blog Banner
Competitor research is one of the most important aspects of any hotel marketing process, but it is also one of the most commonly misunderstood. If you approach your research correctly, keeping a keen eye on what your rivals are doing can actually make a substantial contribution to your own digital marketing strategy and understanding of the market. Done properly, it could lead to more reservations and better performing digital channels.

Read on to discover what you can learn from your competitors to improve your own hotel performance online…

Why Research Your Competitors?
In order to build great marketing campaigns and target your hotel marketing in a way which produces revenue-boosting results and generates more bookings, you should have a clear understanding of what tactics your competitors are using.

Performing competitor research is the best way to keep tabs on their promotions and strategies. This knowledge gives you an instant understanding of what is working and what isn’t, as well as what you’re up against when it comes to content, social media, link building and guest offers. With this information, you can up your own efforts without having to invest hours in research and testing.

Competitors analysis
Identifying Strengths and Weaknesses

Competitor analysis of the hotel industry and close examination of your nearest competitors is not merely a means of identifying strengths and assessing how best you can rise to the challenge of meeting them. It is also about recognising weaknesses in other hotel’s offerings and seeking to ensure your hotel is unaffected by the same problems. Performing a SWOT analysis which outlines the foremost competitive issues is a simple and straightforward way to get started. This quick competitor analysis takes into account the business strategy, target market, content and functionality of your competitor alongside an array of other key branding elements and behaviours. When the data is accumulated, you’ll have lots of useful information and insider knowledge to hand to inform your own actions.

Key areas your rival’s online presence can teach you more about include:                                                    
  • Discovering whether rival hoteliers are running successful marketing and promotions strategies – and what you can learn from the success or failure of their existing activities.
    Which channels work best – do they get more action from social media or are there more comments on their own blog posts for example? Is their Instagram following bigger than their Facebook fan base?
    The unique value proposition your hotel provides, relative to the current hospitality industry and where you stand within it.
    Whether or not there are any existing gaps in the market which you can address with meaningful and targeted activity to make the most of these new opportunities.
Areas to Examine in a Competitor Analysis
The key areas to example when performing a competitor analysis of a rival hotel encompass all of their existing digital activities, including checking the design, SEO-capability and booking functionality of the website  and booking engine, and the engagement activities and reputation management potential of the brand’s social media channels and online review sites. If unsure how to perform a competitor analysis, don’t be afraid to contact the experts in advertising for hotels to gain access to their comprehensive hotel marketing solutions.

Related Articles

post-thumb

Increase Direct Bookings This Quarter? #1

It seems that the days of booking trips and holidays through travel agents

Continue Reading
PPC campaign guide

How do you Create a Great PPC campaign?

Welcome to the 21st Century… if you haven’t done so already, it’s time to get your business on board the digital marketing train, before all your competitors disappear down the tracks. But where to start? One of the most popular forms of paid search marketing – advertising that exploits the power of search engines (i.e. […]

Continue Reading
Hotel Distribution Strategy

Converting Lookers into Bookers: Building a Hotel Distribution Strategy That Works

It’s an understatement to say that, in recent years, marketing a hotel has become more complicated. The digital revolution has expanded booking opportunities – leading to a dizzying array of online travel agents (OTAs), website opportunities and social media platforms to take advantage of, and direct booking engines to build and deploy. So, where does […]

Continue Reading
marketing and revenue management

Personalisation Leads to Higher Engagement in The Hotel Business

In the hospitality and travel market, email marketing can be personalised effectively. This is accomplished through a variety of simple techniques. By building customer profiles for your niche market, it becomes simpler to personalise emails that will address every client individually. Tips to use personalisation as part of hotel marketing solutions: Use names: The easiest […]

Continue Reading
Hotel Stay

Management of Hotel Reputation Is Critical

For any business to succeed it has to have a strong reputation in the market. While the reputation of any business was subject to word of mouth publicity, things have changed in this digital age. Now it is the virtual world or the internet, which makes or breaks a business’s reputation. Reputation does matter As […]

Continue Reading

Need help growing your hotel revenue?

We’d love to talk to you about it!

Get In Touch