The Essential Components Of A Conversion-Primed Booking Engine - Hotel Reservation & Online Hotel Booking Engine
Booking Engine

The Essential Components Of A Conversion-Primed Booking Engine

blog Banner
The booking engine is your hotel’s first real test in the consumer journey, so it’s crucial to iron out any flaws which could prevent a prospect from making that all-important room reservation. Here we take a look at a few of the essential elements you must demand from your booking engine in order to provide potential customers with a positive experience, thus ensuring plenty of conversions…

First, let’s break down the basics:

A traditional hotel booking system is comprised of three essential elements:

1.  Search – the prospect types in a request.

2.  Results – the result of this request are displayed.

3.  Validation – the prospect proceeds to make a booking.

This is tied closely to the buyers own thought process when making a booking. Even with the most ‘creative’ of booking engines for hotels, it is vital that the design process does not stray too far from the fulfilment of these components.
So how do we optimise these elements to ensure a customer-friendly process?

Booking Engine

1. Search
The first stage is invariably about collecting some data from the potential guest:

  To make navigation faster and simpler, some hotels place the ‘Reservations’ capability directly on their landing page, allowing guests to find exactly what they need. If this isn’t feasible, it’s important to ensure that the reservation page or tab is visible immediately to the customer to make searching for their chosen dates/rates a more streamlined experience.

  Don’t overcomplicate this initial stage – stick to the absolute minimum of fields.

  This stage is all about getting them to the ‘Results’ stage – so keep it simple and clear.

2. Results
The second stage is all about gathering any additional data required and prompting the customer forward to make a reservation:

  Ensure the accuracy of results. A good hotel booking engine has no room for error – and nobody wants to have to input the same criteria over and over again before getting the results they were looking for. Having to re-input the same data is detrimental to building consumer trust.

  Add-on options make for a great way to help personalise the customer experience and generate additional revenue for the venue.

  Ensure key information is highlighted and include a visual element to search results. Hotel bookings are not purely utilitarian, and potential customers will likely want to peruse their options before finalising their booking. Minimise text and optimise images.

  Ensure prices are displayed clearly. Nobody likes unexpected surprises when they concern their wallet!

3. Booking
This is the stage at which a prospect becomes a customer – there are certain things to keep in mind during this process:

  Emphasise the security of the transaction.
  Make sure terms and conditions are clearly displayed.
  Reiterate key information.
  Confirm – a confirmatory e-mail is almost always standard practice amongst hotels with a superior booking engine.

The most important consideration when crafting your booking engine is the needs of your customers. Think of their expectations, and ensure your booking process makes things appealing, straightforward and simple for them.

Whatever your digital needs, talk to Digital Hotelier first. Get in touch to discuss how we can help develop the perfect booking engine for your hotel, regardless of its location or star rating.

Related Articles


Increase Direct Bookings This Quarter? #1

It seems that the days of booking trips and holidays through travel agents

Continue Reading
PPC campaign guide

How do you Create a Great PPC campaign?

Welcome to the 21st Century… if you haven’t done so already, it’s time to get your business on board the digital marketing train, before all your competitors disappear down the tracks. But where to start? One of the most popular forms of paid search marketing – advertising that exploits the power of search engines (i.e. […]

Continue Reading
Hotel Distribution Strategy

Converting Lookers into Bookers: Building a Hotel Distribution Strategy That Works

It’s an understatement to say that, in recent years, marketing a hotel has become more complicated. The digital revolution has expanded booking opportunities – leading to a dizzying array of online travel agents (OTAs), website opportunities and social media platforms to take advantage of, and direct booking engines to build and deploy. So, where does […]

Continue Reading
marketing and revenue management

Personalisation Leads to Higher Engagement in The Hotel Business

In the hospitality and travel market, email marketing can be personalised effectively. This is accomplished through a variety of simple techniques. By building customer profiles for your niche market, it becomes simpler to personalise emails that will address every client individually. Tips to use personalisation as part of hotel marketing solutions: Use names: The easiest […]

Continue Reading
Hotel Stay

Management of Hotel Reputation Is Critical

For any business to succeed it has to have a strong reputation in the market. While the reputation of any business was subject to word of mouth publicity, things have changed in this digital age. Now it is the virtual world or the internet, which makes or breaks a business’s reputation. Reputation does matter As […]

Continue Reading

Need help growing your hotel revenue?

We’d love to talk to you about it!

Get In Touch