The Foolproof Action Plan For Creating A Kick-Ass Travel Infographic - Hotel Reservation & Online Hotel Booking Engine
Digital Marketing

The Foolproof Action Plan For Creating A Kick-Ass Travel Infographic

blog Banner
Infographics are eminently sharing content, and should be a vital part of any visual content strategy. Studies have found that infographics receive up to three times as many likes and shares as other types of content, and their image-heavy format makes them a perfect tool in the world of hotel online marketing. Travel in general is an enormously visual arena, and infographics are the perfect way to drive engagement in the industry.

If you’re planning to create a kick-ass travel infographic for your hotel, follow this foolproof action plan to create a graphic that will prove invaluable in your online marketing endeavours.

Come up with an idea
First, you need to develop an idea – a theme or subject for your infographic. You can’t just regurgitate a load of travel facts and statistics; your infographic should be relevant to your audience, and provide information that empowers, educates or inspires them. The point of an infographic isn’t simply to assemble all of your data in a pretty format – you should be presenting the data you have in a stylish way to drive a point or encourage a specific action. For hotel infographics, that specific action is likely making a booking, so make sure all of your data is angled towards that action.

Choose how you will display your data
Think about the story you’re trying to tell with your infographic, and try to establish the type of layout that will serve it best. Popular infographic layouts include:
  • The timeline – great for demonstrating progress in an easy-to-follow style.
    The process – perhaps you could outline a typical stay at your hotel in a process-style infographic.
    The informational – this summarizes a particular topic concisely and attractively.
    Compare and contrast – usually with two or three columns, this presents the audience with choices and subtly hints at the best choice.
    Geographical – great for travel and hotel infographics! Perhaps you could talk about things to do in the area surrounding your venue, or provide a fun map of local attractions with stats, facts and figures.
You should also consider factors like creating an information hierarchy. The most important information should be the most prominent, with other related facts and figures taking a backseat.

Prioritise clear, stylish design
With so much data to convey in an infographic, it’s important to keep all the other elements as simple as possible. Otherwise, the entire thing can come across as chaotic and crazy – the total opposite to the effect you should be aiming for.

Choose a colour palette at the beginning of the design process, and stick with it – a maximum of three colours will work best. Use graphics or illustrations that are as simple as possible.

When it comes to choosing the data visualisations, try out a few different options and opt for the one which conveys your message most clearly. Some statistics will be better suited to a pie chart than a line graph, while others will work better with a Venn diagram or even a word cloud.

Promote it
Just because the infographic is finished, doesn’t mean your work is over. Be sure to share it on all your social channels, and send out a message to your mailing list announcing the infographic is live. You might also want to engage in some social outreach with influencers or bloggers within your sector, who can expand your reach and get your infographic the exposure it deserves.

Related Articles


Increase Direct Bookings This Quarter? #1

It seems that the days of booking trips and holidays through travel agents

Continue Reading
PPC campaign guide

How do you Create a Great PPC campaign?

Welcome to the 21st Century… if you haven’t done so already, it’s time to get your business on board the digital marketing train, before all your competitors disappear down the tracks. But where to start? One of the most popular forms of paid search marketing – advertising that exploits the power of search engines (i.e. […]

Continue Reading
Hotel Distribution Strategy

Converting Lookers into Bookers: Building a Hotel Distribution Strategy That Works

It’s an understatement to say that, in recent years, marketing a hotel has become more complicated. The digital revolution has expanded booking opportunities – leading to a dizzying array of online travel agents (OTAs), website opportunities and social media platforms to take advantage of, and direct booking engines to build and deploy. So, where does […]

Continue Reading
marketing and revenue management

Personalisation Leads to Higher Engagement in The Hotel Business

In the hospitality and travel market, email marketing can be personalised effectively. This is accomplished through a variety of simple techniques. By building customer profiles for your niche market, it becomes simpler to personalise emails that will address every client individually. Tips to use personalisation as part of hotel marketing solutions: Use names: The easiest […]

Continue Reading
Hotel Stay

Management of Hotel Reputation Is Critical

For any business to succeed it has to have a strong reputation in the market. While the reputation of any business was subject to word of mouth publicity, things have changed in this digital age. Now it is the virtual world or the internet, which makes or breaks a business’s reputation. Reputation does matter As […]

Continue Reading

Need help growing your hotel revenue?

We’d love to talk to you about it!

Get In Touch