Getting To Grips With Featured Snippets Within Your Hotel SEO Strategy - Hotel Reservation & Online Hotel Booking Engine
Digital Marketing

Getting To Grips With Featured Snippets Within Your Hotel SEO Strategy

blog Banner
If your hotel hasn’t yet harnessed the power of featured snippets to help improve its SEO strategies, you could be missing an easy way to obtain more organic search real estate. In addition to increasing visibility on results pages, featured snippets work as a handy tool to make information about your hotel more accessible and useful to search users. Some research suggests it significantly helps with CTR, leading to as much as a 516% increase in sessions in some cases as well as greater visibility and the associated benefits that come from being able to generate more bookings from the increased traffic flow. 

But what are featured snippets, and how can you use them to advance your hotel’s own SEO?

What is a Featured Snippet?
Google is dedicated to helping your potential customers find what they’re looking for, constantly looking for ways to improve the relevance and veracity of search results in response to their queries. As a way of making the search experience more user-friendly, Google have developed methods of answering queries on the search results page itself without any need to visit the hotel website. The quick answers displayed take on two forms, either direct answers or featured snippets. They may look similar, but these are actually two distinctly different methods of information access and display. Direct answers produce fact-based answers about the weather or similar topics, while featured snippets source information from third-party websites to answer more complex questions, before linking to the source website below the information displayed. There are lots of different snippet options, from text right through to video – meaning there are lots of opportunities for customisation.

Hotel SEO

Why Use Featured Snippets?
A common complaint amongst hoteliers is that by providing Google with information about your hotel, it could drive down unique hotel visits by preventing prospects clicking through to see the content on your site. This is certainly a possibility, but there is an alternative to consider – if you don’t provide this information, potential hotel guests are just as likely to pass by your offering completely. Lots of web-browsing relies on immediacy, and there are plenty of prospects who lack the patience to dig too far in search of the information they require. Google has itself stated that many sites are seeing increased visits as a result of adopting featured snippets, and some studies have shown a 30% increase in conversion rates after adding featured snippets to their SEO strategy.  

Adding Featured Snippets
It’s vital that you keep control of the information which appears within featured snippets in order to assure the relevance of this hotel search engine marketing strategy. Your website will require some adaptation to Google’s structured data guidelines and you will need to provide the content you want displayed within your chosen snippet – but following these steps, featured snippets are a simple and user-friendly way of providing your customers with the information they seek and help drive more custom for your hotel.

Related Articles


Increase Direct Bookings This Quarter? #1

It seems that the days of booking trips and holidays through travel agents

Continue Reading
PPC campaign guide

How do you Create a Great PPC campaign?

Welcome to the 21st Century… if you haven’t done so already, it’s time to get your business on board the digital marketing train, before all your competitors disappear down the tracks. But where to start? One of the most popular forms of paid search marketing – advertising that exploits the power of search engines (i.e. […]

Continue Reading
Hotel Distribution Strategy

Converting Lookers into Bookers: Building a Hotel Distribution Strategy That Works

It’s an understatement to say that, in recent years, marketing a hotel has become more complicated. The digital revolution has expanded booking opportunities – leading to a dizzying array of online travel agents (OTAs), website opportunities and social media platforms to take advantage of, and direct booking engines to build and deploy. So, where does […]

Continue Reading
marketing and revenue management

Personalisation Leads to Higher Engagement in The Hotel Business

In the hospitality and travel market, email marketing can be personalised effectively. This is accomplished through a variety of simple techniques. By building customer profiles for your niche market, it becomes simpler to personalise emails that will address every client individually. Tips to use personalisation as part of hotel marketing solutions: Use names: The easiest […]

Continue Reading
Hotel Stay

Management of Hotel Reputation Is Critical

For any business to succeed it has to have a strong reputation in the market. While the reputation of any business was subject to word of mouth publicity, things have changed in this digital age. Now it is the virtual world or the internet, which makes or breaks a business’s reputation. Reputation does matter As […]

Continue Reading

Need help growing your hotel revenue?

We’d love to talk to you about it!

Get In Touch