Those in the hospitality industry are well aware of the importance of time. Any unoccupied rooms mean losses – even if it is for one or two nights. While there are a host of marketing strategies to try to compensate for the loss, the fact is, time sensitivity is critical to the business. In the hotel business, there is a need to ensure that each and every room is occupied daily. That is where technology plays a major role, with hotel apps trending as one of the most effective ways to increase occupancy.
While having a good hotel booking software is paramount, having it connected with your hotel app will definitely lead to an increase in hotel bookings. With last-minute bookings becoming commonplace, to have a well-designed hotel app will be an asset.
Customised for all types of property:
Whether you run a small B&B or a large luxury hotel, an app can be customised to suit any type of property, with your niche market in mind. So whether you cater to business travellers or to family visitors the app design can be tweaked to suit your targeted audience.
Improve room saleability:
Recent occupancy statistics in the US indicate almost one in four rooms remain unoccupied. Having an app that caters to last minute bookings the probability of having all of the rooms sold at lower prices becomes much higher.
Improve customer satisfaction:
One of the most common issues with most guests that book at the last minute, is they may not find a room to their satisfaction. This is where the hotel has an opportunity, to improve customer satisfaction even if the guest is not part of your targeted audience. By improving the customer experience at the hotel, there always is the chance of getting a positive review. This can help to attract future customers.
Apps benefit both the hotel and the guests:
It is a win-win for both parties, with apps beneficial both for guests and the hotel. Whenever a traveller needs to make a last minute trip and does not have any hotel booking, this app will help him to make a quick booking. So whether he is looking for the nearest hotel or a luxury hotel suited for business travellers, the app will help him to find what he is looking for. The app offers the guest to choose a hotel of their choice and the option to check in online any part of the day or night. The hotel has an unsold room booked so it benefits the hotel as well.
Smartphone apps are growing in popularity with the hospitality industry is one area where they can have a tremendous impact. Having an app that is connected with your hotel PMS will ensure that any unoccupied rooms are booked. Having the app synced and in real time with the software will ensure guests have all the latest information and rates. This includes any special discounts or deals available for last minute guests.
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