Anyone keeping their finger on the pulse of digital marketing and Search Engine Optimisation will know that Google does introduce new algorithm updates every now and then. With little warning, this can cause frustration and various spanners in the works when it comes to your companies search page rankings. An algorithm update which occurred on September 27th is reflecting some effects on the SEO community. With the last updates to Google having been administered back at the beginning of August, this last one seems to be one of the biggest yet. Below is everything we know so far about this update, and how it might affect you and your company.
What was the September 27th Google algorithm update?
With algorithms like PageRank updating all the time, it is not uncommon to see these changes to the website. Whilst the details remain unclear, it has been confirmed on Twitter by Google Search Liaison Danny Sullivan that a minor update occurred. These, he says on Twitter “occur all the time” and can have a real effect on the performance of some websites search engine rankings in the process. The algorithms on Google are used to process and calculate the quality and amount of links on your web page, thus giving a rough estimation of how important your website is to that specific search. This can mean that when the updates happen, they can have a negative effect on your website rankings for a short period of time.
Why is the algorithm happening?
There are a wide range of reasons why Google update their algorithms. One of the main reasons is that they are rejigging a bug they have found in the software, ensuring that the algorithm is working to an optimum level. Other reasons may simply be that their algorithm has changed, making the service more efficient and streamlined.
How will it affect your website?
There have been a range of graphs and FAQ boards cropping up on popular forums such as Rank Ranger and Twitter, many people analysing the initial findings of the algorithm changes.
Some people have found that the algorithm change has affected competitive markets more drastically. These pockets of the internet for aggressively changing markets and businesses has led to websites in these areas seeing a dramatic drop.
Others have noticed that their search engine rankings are reversing from the changes made from the last update in early August.
Top tips for keeping up-to-date
Of course, this can prove incredibly frustrating for businesses and websites who have put a lot of effort into marketing themselves well. That’s why we’ve listed a few tips for keeping up-to-date and dealing with any of these sporadic Google updates.
Keep a tab on Social Media
Whilst these updates to Google can come from out of the blue, keeping an eye on Googles Twitter and Facebook accounts can help you to keep up-to-date. But, there is often little warning for updates.
Keep your content relevant
Google’s John Mueller responded a few months back to the August Google update chatter. He said that if you want to shield yourself from negative impacts from the rolling updates, it is best to keep your content as relevant as possible. This should go without saying, but these kinds of wake-up calls will definitely keep us on the ball when it comes to keeping our websites up-to-date.
Increase Direct Bookings This Quarter? #1
It seems that the days of booking trips and holidays through travel agentsContinue Reading
How do you Create a Great PPC campaign?
Welcome to the 21st Century… if you haven’t done so already, it’s time to get your business on board the digital marketing train, before all your competitors disappear down the tracks. But where to start? One of the most popular forms of paid search marketing – advertising that exploits the power of search engines (i.e. […]Continue Reading
Converting Lookers into Bookers: Building a Hotel Distribution Strategy That Works
It’s an understatement to say that, in recent years, marketing a hotel has become more complicated. The digital revolution has expanded booking opportunities – leading to a dizzying array of online travel agents (OTAs), website opportunities and social media platforms to take advantage of, and direct booking engines to build and deploy. So, where does […]Continue Reading
Personalisation Leads to Higher Engagement in The Hotel Business
In the hospitality and travel market, email marketing can be personalised effectively. This is accomplished through a variety of simple techniques. By building customer profiles for your niche market, it becomes simpler to personalise emails that will address every client individually. Tips to use personalisation as part of hotel marketing solutions: Use names: The easiest […]Continue Reading
Management of Hotel Reputation Is Critical
For any business to succeed it has to have a strong reputation in the market. While the reputation of any business was subject to word of mouth publicity, things have changed in this digital age. Now it is the virtual world or the internet, which makes or breaks a business’s reputation. Reputation does matter As […]Continue Reading