- 1. Target your advertising – the change that Facebook’s implemented to organic posting/ advertising by businesses somewhat changes the social media ballgame for hoteliers; making sure your advertising on Facebook is more targeted then is a must and this means paying for your ads outright or ‘boosting’ your organic posts (for which you’ll also have to pay), as well as targeting them to specific audiences. Actually, redoubling your efforts to keep targeted your posts across all social media (Twitter and Instagram too, for example) is strongly advised.
- 2. Only use new technology if it’s going to work for you – investing time and energy in Facebook’s new Messenger chatbot functionality is a relatively low-risk enterprise as it’s swift and easy to do, but be wary about every new thing that comes along, such as voice-activated booking search services (Alexa Skill); only go (and, of course, pay out) for them if they look worthwhile for your bottom line
3. Drive up your direct bookings – wouldn’t it be wonderful if you didn’t have to worry about what’s happening with TripAdvisor and its OTAs because you got the vast majority of your bookings through your own website? By focusing ever more on direct bookings (using effective SEO, social media promotion, good guest reviews and a quality user-friendly booking engine), you can make this a reality. In short then, keep your eye on the real prize!
Increase Direct Bookings This Quarter? #1
It seems that the days of booking trips and holidays through travel agentsContinue Reading
How do you Create a Great PPC campaign?
Welcome to the 21st Century… if you haven’t done so already, it’s time to get your business on board the digital marketing train, before all your competitors disappear down the tracks. But where to start? One of the most popular forms of paid search marketing – advertising that exploits the power of search engines (i.e. […]Continue Reading
Converting Lookers into Bookers: Building a Hotel Distribution Strategy That Works
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Personalisation Leads to Higher Engagement in The Hotel Business
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Management of Hotel Reputation Is Critical
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