Generating leads is an ongoing task for any hotel marketer. Social media is a great way to reach out to prospective clients and LinkedIn is especially useful for those hotels looking to increase their business travel reservations. Having recently undergone a substantial redesign, LinkedIn is an ideal network for hotel marketers who want to access a professional audience in order to amplify their business client base.
Try these four ways to generate more business travel leads using your existing LinkedIn profile, specialist LinkedIn marketing solutions and your hotel’s business page.
LinkedIn Marketing Solution 1: Build an audience
Making connections on LinkedIn is vital for widening your audience and building your brand. First of all, add your connections. Avoid sending out lots of connection requests to people you have never met or interacted with. This is considered poor etiquette and will annoy those users, so stick to people you actually know initially. You’ll soon find that as you become more active on both your own profile and on your hotel’s LinkedIn page, connection requests will trickle in. Be sure to connect with your current clients and invite previous business travellers to join you.
LinkedIn Marketing Solution 2: Get involved
Being a business travel expert means you can offer a wealth of useful information. Share this by joining relevant groups and participating in relevant discussions. Share information that sets you up as an expert in your field without always relying on the hard sell. Most hotel marketing company social media experts will advocate for a 20/80 split. Focus on being helpful. Offer advice on locations or legalities, recommendations for useful services or other tips that will set business travellers up for success. The golden rule of updates is focus on adding value rather than constantly pushing offers. In a group situation, comment where you can genuinely be helpful but don’t leap into every conversation with a link back to your booking engine.
LinkedIn Marketing Solution 3: Recommendations
Whenever LinkedIn suggests posting a recommendation most people sigh and click away. It actually only takes 5 minutes of your time to support a customer or key contact by giving a recommendation and you can use this to your advantage. This serves three purposes, it sets you up as a valuable connection, it shows that you understand networking and indicating the value of people you interact with, and of course, there is the reciprocation potential for them to return the favour. Consider (genuine) recommendations an investment in a future recommendation for your own expertise.
LinkedIn Marketing Solution 4: The Direct Sell
Have you sold your facilities and your business travel expertise on your LinkedIn profile? This is the perfect place for direct promotion so use it well. What do you do and why do you do it? What is the motivation that drives you as a hotel marketer (Hint: The answer is of course to provide the perfect travel solution for the busy clients that you value so much). You can also mention any accolades you have received, but do not go overboard. Stick to about a paragraph that answers the three Ws. Who are you; What do you do; and Why should people choose to do business with you?
Increase Direct Bookings This Quarter? #1
It seems that the days of booking trips and holidays through travel agentsContinue Reading
How do you Create a Great PPC campaign?
Welcome to the 21st Century… if you haven’t done so already, it’s time to get your business on board the digital marketing train, before all your competitors disappear down the tracks. But where to start? One of the most popular forms of paid search marketing – advertising that exploits the power of search engines (i.e. […]Continue Reading
Converting Lookers into Bookers: Building a Hotel Distribution Strategy That Works
It’s an understatement to say that, in recent years, marketing a hotel has become more complicated. The digital revolution has expanded booking opportunities – leading to a dizzying array of online travel agents (OTAs), website opportunities and social media platforms to take advantage of, and direct booking engines to build and deploy. So, where does […]Continue Reading
Personalisation Leads to Higher Engagement in The Hotel Business
In the hospitality and travel market, email marketing can be personalised effectively. This is accomplished through a variety of simple techniques. By building customer profiles for your niche market, it becomes simpler to personalise emails that will address every client individually. Tips to use personalisation as part of hotel marketing solutions: Use names: The easiest […]Continue Reading
Management of Hotel Reputation Is Critical
For any business to succeed it has to have a strong reputation in the market. While the reputation of any business was subject to word of mouth publicity, things have changed in this digital age. Now it is the virtual world or the internet, which makes or breaks a business’s reputation. Reputation does matter As […]Continue Reading