What Should You Look For In A Rate Comparison Tool? - Hotel Reservation & Online Hotel Booking Engine
Hotel Revenue Management

What Should You Look For In A Rate Comparison Tool?

blog Banner
Rate comparison tools are growing in popularity amongst great value hotels, offering you – and your customers – the chance to check your reservation choices against competitors. These handy apps and add-ons are an increasingly desirable facet of hotel reservation system software, and it’s not difficult to see why, as they can:

•  Reduce your abandoned bookings by reassuring customers they are getting the very best deal for their travel preferences – before they purchase a stay.
•  Give you the information you need to make any necessary changes to your pricing strategy.
•  Increase your ROI by enhancing the customer experience and improving your booking system’s capabilities overall.

A rate comparison tool such as the one offered by Digital Hotelier can give you – and your guests – the peace of mind which comes with knowing they’ve made the right choice.
But what should you look out for when choosing yours?

rate-comparison-detailsUser Experience

The purpose of a rate comparison tool is to help you aggregate your pricing against competitors. This means providing a superior user experience overall – including but not limited to making sure your rate comparison tool is placed on your booking system in a way which does not detract from the overall appearance of the site. Clunky or out-dated systems which obscure booking information or confuse those trying to input their details will only slow you and your customers down, so be sure to opt for the best.

Speed
Tying in with the first priority for choosing a rate comparison tool, the speed of any such addition should be high on your list of essentials. Just because your customers want to see how you stack up against the competition, this doesn’t mean they want to spend all day checking. Assessing the system for speed and agility during the initial load phase should be chief among your concerns when selecting software.

Accuracy
What use is a comparison tool which gives the wrong information? Choosing software which presents inaccurate data could be hugely detrimental to consumer trust and ultimately damage your bookings. Ensuring you select software which provides only the highest levels of accuracy is among the key factors to look out for whilst making your choice.

Quick Filtering
This ties in closely with the speed of the rate comparison tool overall, but also has more specific pertinence to how quickly (and accurately) results are filtered after you have input your priorities. A fast and effective filter can help ensure equally speedy bookings from value-conscious travellers.

Detailed Reporting
A high quality rate comparison tool should provide you with detailed and accessible data, as without the ability to analyse the data gathered over time, you will not be able to make necessary changes. This form of reporting is invaluable for refining and continually improving upon your system and if need be, your pricing strategy – in order to make sure you always stay at the very top of your game.

Related Articles

post-thumb
24 Nov

Increase Direct Bookings This Quarter? #1

It seems that the days of booking trips and holidays through travel agents

Continue Reading
PPC campaign guide
1 Nov

How do you Create a Great PPC campaign?

Welcome to the 21st Century… if you haven’t done so already, it’s time to get your business on board the digital marketing train, before all your competitors disappear down the tracks. But where to start? One of the most popular forms of paid search marketing – advertising that exploits the power of search engines (i.e. […]

Continue Reading
Hotel Distribution Strategy
31 Oct

Converting Lookers into Bookers: Building a Hotel Distribution Strategy That Works

It’s an understatement to say that, in recent years, marketing a hotel has become more complicated. The digital revolution has expanded booking opportunities – leading to a dizzying array of online travel agents (OTAs), website opportunities and social media platforms to take advantage of, and direct booking engines to build and deploy. So, where does […]

Continue Reading
marketing and revenue management
27 Dec

Personalisation Leads to Higher Engagement in The Hotel Business

In the hospitality and travel market, email marketing can be personalised effectively. This is accomplished through a variety of simple techniques. By building customer profiles for your niche market, it becomes simpler to personalise emails that will address every client individually. Tips to use personalisation as part of hotel marketing solutions: Use names: The easiest […]

Continue Reading
Hotel Stay
20 Dec

Management of Hotel Reputation Is Critical

For any business to succeed it has to have a strong reputation in the market. While the reputation of any business was subject to word of mouth publicity, things have changed in this digital age. Now it is the virtual world or the internet, which makes or breaks a business’s reputation. Reputation does matter As […]

Continue Reading

Need help growing your hotel revenue?

We’d love to talk to you about it!

Get In Touch