Make The Most Of Multimedia: The Power Of Websites, Apps, And Videos - Hotel Reservation & Online Hotel Booking Engine
Digital Marketing

Make The Most Of Multimedia: The Power Of Websites, Apps, And Videos

blog Banner
As the digital revolution – entwined as it is, of course, with the evolution of the Internet – ever progresses, the multimedia opportunities for businesses are steadily increasing and evolving too. They’re becoming ever more powerful in engaging and communicating with customers and clients. To that end then, there’s no getting away from it; if you run a hotel you simply have to make use of the online multimedia opportunities out there to gain and maintain a competitive edge.

Revenue Managment

As far as most hotels are concerned, their website is the ideal resource for enabling people to check out the accommodation and book rooms. However, it offers much more than that. It’s also maybe the biggest and (it should be) the most effective marketing opportunity open to your business. That’s simply because of how universal and, thus, how essential and powerful an entity the ’Net has become in everyone’s everyday lives. And it means its resources are growing by the day. For instance, recent research suggests that as much as seven in every 10 (69%) of purchasers will now read online reviews before purchasing online. All the more reason then to ensure your own little nook of the Internet sells your hotel as well as it possibly can – it must be user-friendly, coherent, engaging and informative.
Applications downloadable to a smartphone or tablet are a marketing dream. Why? Because they transform mere consumers (or a hotel’s potential visitors/ post-visitors) into dedicated, active participants in its brand. They enable people to engage with and interact with businesses – all your hotel’s latest news and offers can instantly reach somebody on the device they hold in their hand. How’s that for potent hotel digital advertising! And, as they’re ideal for deepening the hotel/ visitor relationship then, they enable people to play a role in shaping your brand going forward too.
No, videos on the Internet aren’t just for watching animals do funny things. Sure, that alone may be one of the reasons they’re among the most popular of all online content, but it’s far from the only one. People love to absorb information and opinion via moving images; ever since the first feature films were created and the first cinemas opened, the human population across the world has become obsessed, nay addicted to them. Video’s extremely easy and pleasurable to consume, thus it’s another marketing dream. For instance, online video content gives you the chance to show off your hotel to potential visitors as if they’re actually inside the property – now, stop and think about how powerful that is… then ask yourself whether you can really afford not to take advantage of it!

Related Articles


Increase Direct Bookings This Quarter? #1

It seems that the days of booking trips and holidays through travel agents

Continue Reading
PPC campaign guide

How do you Create a Great PPC campaign?

Welcome to the 21st Century… if you haven’t done so already, it’s time to get your business on board the digital marketing train, before all your competitors disappear down the tracks. But where to start? One of the most popular forms of paid search marketing – advertising that exploits the power of search engines (i.e. […]

Continue Reading
Hotel Distribution Strategy

Converting Lookers into Bookers: Building a Hotel Distribution Strategy That Works

It’s an understatement to say that, in recent years, marketing a hotel has become more complicated. The digital revolution has expanded booking opportunities – leading to a dizzying array of online travel agents (OTAs), website opportunities and social media platforms to take advantage of, and direct booking engines to build and deploy. So, where does […]

Continue Reading
marketing and revenue management

Personalisation Leads to Higher Engagement in The Hotel Business

In the hospitality and travel market, email marketing can be personalised effectively. This is accomplished through a variety of simple techniques. By building customer profiles for your niche market, it becomes simpler to personalise emails that will address every client individually. Tips to use personalisation as part of hotel marketing solutions: Use names: The easiest […]

Continue Reading
Hotel Stay

Management of Hotel Reputation Is Critical

For any business to succeed it has to have a strong reputation in the market. While the reputation of any business was subject to word of mouth publicity, things have changed in this digital age. Now it is the virtual world or the internet, which makes or breaks a business’s reputation. Reputation does matter As […]

Continue Reading

Need help growing your hotel revenue?

We’d love to talk to you about it!

Get In Touch