Move over OTAs. Meta search is now the most popular tool in travel. Trivago, Kayak, and TripAdvisor’s TripConnect are the big three, but Google is hot on their heels. Meta search aggregates rates and reviews from multiple hotels and OTAs, making meta management an essential element of your digital marketing strategy. We manage your paid campaigns on multiple third party websites, allowing you to manage your meta search advertising spend from a single dashboard and monitor your ROA (Return on Ad Spend). Together, we’ll work to increase your exposure, grow your revenue and boost direct bookings from this all-important online channel.
Meta search aggregates rates and reviews from multiple hotels and OTAs, making meta management an essential element of your digital marketing strategy.
Meta search marketing represents something of a step change for hotel distribution. Time was when the big chains and OTAs had meta channels virtually to themselves. Now, every hotel can compete – with a lower CPA and higher ROI. Whatever your size, you can display your direct rates on meta search platforms, making this channel at least a more level playing field. And because potential customers on meta search platforms are already seeing your direct rates returned for their preferred dates, they are also more likely to convert than those on other channels.
Negotiate with the major meta providers to secure the best display rates for you
Connect you to the major meta-search platforms Like Tripadvisor, Trivago and Google
Manage your meta campaigns and optimize your bids to ensure the best ROI
we manage your Paid campaigns and make the most of your marketing budget.
Increased brand awareness without increasing cost
Entire eCommerce management @ 12% spend and save 6% of each booking
An aggressive campaign to shift share from the OTAs to the direct online channel. The property launched a campaign on TripAdvisor Meta Search. This marketing presence provided the numerous visitors to the property profile page the chance to book directly with the property. In the month of August 2016 the property not only generated over £95,000 in revenue, but saved over £32,000 in OTA commissions.
Room nights: 614
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