SEO cheat-sheet- First off, your website needs to be responsive – that is, its design must be flexible so it facilitates all screen sizes and shapes
- You’re a hotel, so visitors to your site should be able to book a room via the site; should you invest in a booking engine for hotels, they’ll be able to do so instantaneously and with ease and convenience – for both them and you!
- Content is king to enable effective SEO, that means you should be producing and updating text that’s not just informative about your hotel, but also blogging – in other words, unique, insightful and compelling content about your property, local attractions and the hotel experience.
- Content’s not just text, though; users respond enormously to multimedia – high-resolution imagery and videos
- The secret to SEO is packing your content with great keywords that relate to what your potential visitors are typing into Internet search engines; keywords then need to be included in your content and chosen carefully – relevance is key
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Linking redirects visitors to other pages on your site, so link from one page to another – especially to pages of imagery and video, a contact page or one detailing local attractions.
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Look to get local amenities (restaurants and attractions) and local businesses to link to your site from theirs,
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Establish social media accounts for your business (Facebook and Twitter and the ilk) and be sure to link to your site’s content (and packages and offers) from them regularly
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Become listed on review websites, such as TripAdvisor and Yelp, and politely ask for guests to provide reviews of your hotel on them.
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