Thanks to today’s digital technology, independent hotels are also able to tap into a network used by travel agents across the world, ensuring they’re in the mix when these thousands upon thousands of agents are looking to place hotel, air and car rental reservations for their clients.
Surely then it’s no surprise that GDS production’s year-on-year growth now stands at between 5% and 10% globally. It’s a hugely appealing revenue channel for any and every individual hotel that’s going from strength to strength. And if you’re still in doubt as to whether you want your property to become one of the GDS hotels or not, consider this:
- Exposure – how can you possibly gain your hotel a better reach across the world than via GDS?
- Revenue – it ought to be pointed out that, of course, the GDS may not be a perfect fit for every individual hotel out there, but unless you look into it how will you know whether you stand to gain from it or not? The fact is, simply, that it’s a gigantic corporate booking source, so could prove a huge revenue channel.
How do you Create a Great PPC campaign?
Welcome to the 21st Century… if you haven’t done so already, it’s time to get your business on board the digital marketing train, before all your competitors disappear down the tracks. But where to start? One of the most popular forms of paid search marketing – advertising that exploits the power of search engines (i.e. […]Continue Reading
Converting Lookers into Bookers: Building a Hotel Distribution Strategy That Works
It’s an understatement to say that, in recent years, marketing a hotel has become more complicated. The digital revolution has expanded booking opportunities – leading to a dizzying array of online travel agents (OTAs), website opportunities and social media platforms to take advantage of, and direct booking engines to build and deploy. So, where does […]Continue Reading
Personalisation Leads to Higher Engagement in The Hotel Business
In the hospitality and travel market, email marketing can be personalised effectively. This is accomplished through a variety of simple techniques. By building customer profiles for your niche market, it becomes simpler to personalise emails that will address every client individually. Tips to use personalisation as part of hotel marketing solutions: Use names: The easiest […]Continue Reading
Management of Hotel Reputation Is Critical
For any business to succeed it has to have a strong reputation in the market. While the reputation of any business was subject to word of mouth publicity, things have changed in this digital age. Now it is the virtual world or the internet, which makes or breaks a business’s reputation. Reputation does matter As […]Continue Reading