Thanks to today’s digital technology, independent hotels are also able to tap into a network used by travel agents across the world, ensuring they’re in the mix when these thousands upon thousands of agents are looking to place hotel, air and car rental reservations for their clients.
Surely then it’s no surprise that GDS production’s year-on-year growth now stands at between 5% and 10% globally. It’s a hugely appealing revenue channel for any and every individual hotel that’s going from strength to strength. And if you’re still in doubt as to whether you want your property to become one of the GDS hotels or not, consider this:
- Exposure – how can you possibly gain your hotel a better reach across the world than via GDS?
- Revenue – it ought to be pointed out that, of course, the GDS may not be a perfect fit for every individual hotel out there, but unless you look into it how will you know whether you stand to gain from it or not? The fact is, simply, that it’s a gigantic corporate booking source, so could prove a huge revenue channel.
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