How To Reshare Guest Content On Instagram - Hotel Reservation & Online Hotel Booking Engine
Social Media

How To Reshare Guest Content On Instagram

blog Banner
Instagram’s image-focused, uncluttered interface is designed to display beautiful photography and video content clearly, but this clean, minimalist display isn’t without its failings. The primary flaw of this image-first vision is that Instagram makes it notoriously difficult to re-post content from other users. Yet Instagram is an increasingly important component of every hotel social media strategy, and with the emerging trend of chatbots on social media, this looks set only to grow.

social media

Why can’t you re-post on Instagram?

The reasoning behind the re-post problem is generally accepted as being both an aesthetic choice for Instagram and an attempt at maintaining the copyright of posts and users. As a platform so popular with designers, artists and photographers, it’s not surprising that this should be key among Instagram’s concerns. But there are ways around it for brands seeking to ‘share the love’ by distributing another users’ content. So how do you get around the pesky problem of sharing a post you didn’t create without treading on anyone’s toes?

Read on for a few (free) methods for easy, ethical re-sharing on Instagram…

Capture and Repost

This is a profoundly ‘DIY’ method, but it’s an effective one nonetheless.
  1. Open Instagram on your device, and find the image you want to repost.
  2. You will now need to take a screenshot of it; on mobile Apple devices this generally involves holding the power and home buttons down simultaneously.
  3. After you have cropped and adjusted the image, you can repost it to your own Instagram account.
  4. Remember to give credit where it is due by telling your followers where you found the original image.
Whether you’re tagging the original photographer, adding their username into your caption, or thanking them directly within your post – it’s important not to share their content without crediting them for it.

Re-Post Through a Dedicated App
Resourceful app developers have created targeted solutions to the re-posting problem. These apps also help to automatically credit the person with original rights to the image, which will keep your profile from being flagged for user violations.

Repost for Instagram

Available for iOS or Android devices, Repost makes sharing other users content quick and easy.
  1. To repost, simply open up Instagram, find the shareable photo or video and tap the ‘…’ section in the corner of the post.
  2. The next step is to select ‘Copy Share URL’ from the menu.
  3. After you’ve done this, open the Repost for Instagram app. Your copied posts should automatically appear on the homepage.
  4. To proceed with re-posting, click on the right-hand side of the post and edit the image.
  5. Click Repost, followed by ‘Copy to Instagram’ to add any filters and additional edits prior to posting.
  6. You can then decide whether to include the caption from the original post, or create your own.
The Repost for Instagram app will automatically credit the owner of the source material. Easy!

Need help with perfecting your hotel’s social media strategy or making more of Instagram? Get in touch with the Digital Hotelier team to find out how we can help you succeed.

Related Articles

post-thumb
24 Nov

Increase Direct Bookings This Quarter? #1

It seems that the days of booking trips and holidays through travel agents

Continue Reading
PPC campaign guide
1 Nov

How do you Create a Great PPC campaign?

Welcome to the 21st Century… if you haven’t done so already, it’s time to get your business on board the digital marketing train, before all your competitors disappear down the tracks. But where to start? One of the most popular forms of paid search marketing – advertising that exploits the power of search engines (i.e. […]

Continue Reading
Hotel Distribution Strategy
31 Oct

Converting Lookers into Bookers: Building a Hotel Distribution Strategy That Works

It’s an understatement to say that, in recent years, marketing a hotel has become more complicated. The digital revolution has expanded booking opportunities – leading to a dizzying array of online travel agents (OTAs), website opportunities and social media platforms to take advantage of, and direct booking engines to build and deploy. So, where does […]

Continue Reading
marketing and revenue management
27 Dec

Personalisation Leads to Higher Engagement in The Hotel Business

In the hospitality and travel market, email marketing can be personalised effectively. This is accomplished through a variety of simple techniques. By building customer profiles for your niche market, it becomes simpler to personalise emails that will address every client individually. Tips to use personalisation as part of hotel marketing solutions: Use names: The easiest […]

Continue Reading
Hotel Stay
20 Dec

Management of Hotel Reputation Is Critical

For any business to succeed it has to have a strong reputation in the market. While the reputation of any business was subject to word of mouth publicity, things have changed in this digital age. Now it is the virtual world or the internet, which makes or breaks a business’s reputation. Reputation does matter As […]

Continue Reading

Need help growing your hotel revenue?

We’d love to talk to you about it!

Get In Touch