What Should You Expect From The New Adwords Interface?
The prospect of a new AdWords interface has been touted for a good few months now and has finally arrived. It’s been rolled out, at least in part, to most accounts and you should now be able to access some of the new tools once you log on. Google seem to be releasing a few […]Continue Reading
Google Says That Hotel Ads Are Key In Europe
Anyone who’s been in the travel industry for a length of time knows that advertising with Google means they don’t give out their secrets easily, but Oliver Heckmann, head of Google’s travel product and vice president of engineering, may have revealed some of the tech giant’s perspective at the inaugural Skift Forum Europe in London. […]Continue Reading