Increasing Mobile Booking for Your Hotel
Over the last decade, mobile hotel bookings have increased dramatically. It is easier for people to book a hotel room on their smart phones on the go, as they are travelling into work or when they are our and about. It is easy, simple and provided your hotel ensures a good customer service experience, it […]
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Most Hotel Apps Not Considered Useful or Essential
New research has found that most hotel apps are not considered useful or essential – meaning guests are less likely to use them or are prone to delete them after downloading. The research was carried out by L2 Inc, a business intelligence consultancy. It reviewed 311 hotel brand apps before concluding that there is a […]
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5 Common Mobile App Marketing Mistakes to Be Aware Of
Mobile apps are an indispensable tool for hotel marketers and an absolutely critical asset in the fight to secure more direct bookings and revenue per room. The business case for investing in apps for hotel booking purposes is clear – industry predictions point to huge growth in app revenues, with some projections forecasting that “…apps […]
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