5 Content Formats to Add to Your Hotel Blog
Launching a blog is a standard part of hotel marketing. All well designed hotel websites will have a blog area. In addition to providing SEO benefits, the content that fills your blog can be a useful source of information for your social media channels and guest relations. However, many blogs only offer a series of […]Continue Reading
6 WAYS TO CREATE MORE EFFECTIVE CONTENT
They say content is king, and nowhere is that truer than within the hotel industry. But how do you ensure the content you create is effective? Research by Havas Group earlier this year concluded that 60% of the content created by 1500 leading brands made little to no impact on consumer’s lives or business results. […]Continue Reading
What Should Your Hotel’s Documented Content Marketing Strategy Really Include?
Content marketing is a hugely influential marketing technique for hoteliers, offering the chance to showcase the best your hotel has to offer and demonstrate your expertise in the hospitality industry. However, it’s important to keep track of your content marketing efforts – and this is achieved by creating a documented content marketing strategy. There’s another […]Continue Reading