Tag: conversion rate optimisation

Web Design

GETTING TO GRIPS WITH CRO – WHAT IS IT AND WHY DOES YOUR PROPERTY NEED IT?

Posted on August 8, 2017 by Andrew Warner

You’ve probably heard of CRO (Conversion Rate Optimisation) but like so many digital terms, it can be tricky to understand and even more challenging to get right. Here’s our quick guide to CRO and why your hotel needs it now… What is Conversion Rate Optimisation? Conversion rates are one of the most important metrics in […]

Digital Marketing

User Experience Horror Stories: Visitor Complaints to Avoid

Posted on March 1, 2017 by Andrew Warner

No matter how premium your hotel, how extensive your amenities, perfect your location or comfortable your rooms, serving visitors a poor user experience (UX) when they visit your website is a bookings killer. Even if you have a large paid search budget and spend a small fortune every month on programmatic, influencer marketing and social […]

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GETTING TO GRIPS WITH CRO – WHAT IS IT AND WHY DOES YOUR PROPERTY NEED IT?

User Experience Horror Stories: Visitor Complaints to Avoid

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