What’s Driving the Change in Search for Hotel Brands?
Increasing traffic to your hotel’s website is likely to be a core part of your revenue strategy in the digital age. But what has worked in the past may not be as effective now. Changes in how consumers search for services and the way that results are ranked means it could be time to overhaul […]Continue Reading
Which Ranking Features Matter Most For Travel SEO?
Things are changing quickly in the world of online travel marketing. 60% of leisure travellers now put their own itineraries together, whether that’s booking flights and hotels or even adding in tickets to attractions. While this is great news for travellers and those who have found their sweet spot in this part of the travel […]Continue Reading
4 Tips For Writing Better Hotel Social Media Posts
Social media is one of the cornerstones of all marketing in 2017, and it’s not going to go away anytime soon. If you’re seeing underwhelming results on your accounts, it can feel like you’re failing at a vital element of hotel social media marketing. Luckily, there are ways in which you can enhance the content […]Continue Reading
3 Ways You Can Use Digital To Own The Customer Journey
There are many different benefits to closely monitoring the customer journey. By keeping a close eye on the decisions made by your prospects along the way to becoming a valued customer, you can help to optimize this experience and influence their end destination – making a hotel booking. As a key concept in digital hotel […]Continue Reading
Back to the Future: 2017 Digital Travel Trends To Get on Board With
We may already be a quarter of the way through 2017 but with nine months of the year left to go, there’s still plenty of time to ramp up your digital hotel marketing plans. One easy way to differentiate your online presence from your competitors and offer a satisfying, seamless experience for visitors is to […]Continue Reading