Are You Doing Digital Marketing At Your Hotel Business?
As a hotel business, it is important that you do everything you can to help advertise your hotel to reach as many people as possible. Digital marketing is just one area of your marketing plan which can have a dramatic effect on your bookings. A part of digital marketing for hotels is using social media. […]
Continue ReadingReport Finds Hotel Sites Should Follow Different SEO Best Practices To Other Industries
Hotels and travel brands seeking to boost their search engine rankings need to put sector-specific SEO strategies in place to achieve their goals. While there might be some SEO practices that produce effective results across all industries, recent research from Searchmetrics discovered that businesses operating in the travel market needed to adapt common approaches to […]
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Independent Hotels Prefer More Flexible Cancellation Policies
Your hotel’s guest cancellation policy is one of the unsung weapons in winning over more direct bookings. This is a crucial tool in helping you to effectively and efficiently manage your room inventory but, finding the right balance between a suitable window for cancellation and being overly tight with that window or having too strict […]
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What Are Local Citations And Why Do They Matter To Your Hotel’s Marketing
Local SEO is one of the most important strands of digital marketing for hotels right now, fuelled by the boom in mobile search and ‘near me’ search patterns. With more competition than ever from OTAs, local SEO for hotels gives smaller venues the chance to really make their mark and reach the top of search […]
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4 Ways to Build Guest Trust on Your Site
With so many hotels competing for guests, and well-known online travel agents pushing seemingly irresistible deals, it is hard for potential guests to know who to trust. Incorporating trust signals on your site and through your booking engine is an easy way to compete and can help assure you of more direct bookings. Here are […]
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How Are Other Brands Faring In Content Marketing This Year?
We’ve all heard the saying – content is king. This is perhaps more true in the hospitality industry than any other sector, where inspirational imagery and aspirational room and resort descriptions are key factors in securing reservations. However, research shows that not everyone gets it right when it comes to content market – the 2017 […]
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Two Thirds Of UK Travellers Likely To Book A Hotel Room Direct
From just 32% of domestic visitors booking their holidays online in 2007, the figure has risen to reach 76% in 2017. This is obviously great news for hotels who started their internet presence early, but for new businesses struggling with hotel marketing strategies it can prove a difficult obstacle. They worry about missing out on […]
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What Makes A Brilliant Hotel Booking Engine?
How do you make sure your hotel’s booking engine is the best of the best? There are many different ways of crafting a booking engine, but there are a few tried and tested principles to stick by to ensure yours leads to plenty of conversions and happy hotel guests. Digital Hotelier engineers one of the […]
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5 Tactics To Get The Best From Your Hotel Marketing Channel Manager This Month
Manually managing booking channels can suck the life out of working for a hotel. If you want to focus on hospitality, instead of continually updating room availability, finding a way to boost the way your channel manager functions—even those of an automated one—is a must. 1. Make sure your rates are priced intelligently If it’s […]
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LOW OPEN RATE? AMP UP YOUR EMAILS WITH THESE 3 TIPS
Time and time again, research has found that email marketing delivers the best ROI of almost all channels available to you as a hotel marketer. It is also however the one that is most overlooked. Used cleverly, e-mail marketing can be the best friend of a hotel marketer, providing a great way to share and […]
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