Tag: digital marketing for hotels

3 Digital Marketing Strategies To Increase Your Accommodation’s Direct Bookings

Increasing digital, direct bookings sits high on the priority list for all hotels in 2017, whether you’re running a five star resort and spa or a boutique B&B. Though OTAs like Expedia and Booking.com still remain dominant within the industry, hoteliers are now using sophisticated digital marketing strategies and campaigns to help them to increase […]

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Savour SEM: Boost Your Bookings through Search Engine Marketing

Let’s face it, nowadays there’s a vast array of different digital marketing options for hoteliers to concern themselves with. However, if you’re tempted to overlook long established search engine-based ad marketing (SEM), you’ll do so at your peril. Research suggests more than six in every 10 leisure travellers (61%) still use search engines to plan […]

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