5 Things You Should Do Every Week To Make Your Hotel’s Digital Marketing Activity More Effective
A week is a long time in the world of digital marketing, and this is nowhere more true than in the case of the fast-paced hospitality industry! Making time to do these five things each week can help maximise your existing digital marketing activity and make sure your efforts align with key performance indicators such […]
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3 Ways Content Marketing Will Help Your Hotel Website’s SEO
Content marketing is an ultra powerful tool for digital marketers with myriad benefits across the board. From brand building and engagement to generating increased online exposure, working as a link building asset and powering conversions, there are no shortage of reasons to harness the power of content marketing for your hotel website. However, one of […]
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3 Digital Marketing Strategies To Increase Your Accommodation’s Direct Bookings
Increasing digital, direct bookings sits high on the priority list for all hotels in 2017, whether you’re running a five star resort and spa or a boutique B&B. Though OTAs like Expedia and Booking.com still remain dominant within the industry, hoteliers are now using sophisticated digital marketing strategies and campaigns to help them to increase […]
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Content Marketing Killers That Send Your Clients Elsewhere
Content marketing is everywhere in 2017. That’s not surprising when you consider that content is a key factor when it comes to determining the success of digital marketing for hotels. But how do you make sure your content is in the best shape possible for connecting with your audience? Read on to find out some […]
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Savour SEM: Boost Your Bookings through Search Engine Marketing
Let’s face it, nowadays there’s a vast array of different digital marketing options for hoteliers to concern themselves with. However, if you’re tempted to overlook long established search engine-based ad marketing (SEM), you’ll do so at your peril. Research suggests more than six in every 10 leisure travellers (61%) still use search engines to plan […]
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