Tag: digital marketing for hotels

5 Things You Should Do Every Week To Make Your Hotel’s Digital Marketing Activity More Effective

A week is a long time in the world of digital marketing, and this is nowhere more true than in the case of the fast-paced hospitality industry! Making time to do these five things each week can help maximise your existing digital marketing activity and make sure your efforts align with key performance indicators such […]

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3 Digital Marketing Strategies To Increase Your Accommodation’s Direct Bookings

Increasing digital, direct bookings sits high on the priority list for all hotels in 2017, whether you’re running a five star resort and spa or a boutique B&B. Though OTAs like Expedia and Booking.com still remain dominant within the industry, hoteliers are now using sophisticated digital marketing strategies and campaigns to help them to increase […]

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Savour SEM: Boost Your Bookings through Search Engine Marketing

Let’s face it, nowadays there’s a vast array of different digital marketing options for hoteliers to concern themselves with. However, if you’re tempted to overlook long established search engine-based ad marketing (SEM), you’ll do so at your peril. Research suggests more than six in every 10 leisure travellers (61%) still use search engines to plan […]

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