6 WAYS TO CREATE MORE EFFECTIVE CONTENT
They say content is king, and nowhere is that truer than within the hotel industry. But how do you ensure the content you create is effective? Research by Havas Group earlier this year concluded that 60% of the content created by 1500 leading brands made little to no impact on consumer’s lives or business results. […]Continue Reading
What Should You Include In Your First Ever Digital Marketing Strategy?
Building your first ever digital marketing strategy is an exciting time for any hotelier, and as digital marketing continues to become an ever more important part of the marketing mix within the hotel industry, it’s important to consider how to make sure all the vital elements for success are in place at the outset. The […]Continue Reading