Walt Disney Releases Details of Immersive New Star Wars Hotel Concept
The Walt Disney Company has announced plans to push the boundaries of hotel accommodation to a galaxy far, far away as it unveils plans to create a fully immersive resort in Orlando. The Chairman of Walt Disney Parks & Resorts, Bob Chapek says the new hotel concept will be a “revolutionary vacation experience.” He outlined […]
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Independent Hotels Prefer More Flexible Cancellation Policies
Your hotel’s guest cancellation policy is one of the unsung weapons in winning over more direct bookings. This is a crucial tool in helping you to effectively and efficiently manage your room inventory but, finding the right balance between a suitable window for cancellation and being overly tight with that window or having too strict […]
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Occupancy Figures Show Paris Bouncing Back from Shadow of Terrorist Attacks
New occupancy figures show that Paris is bouncing back from the shadow of multiple terrorist attacks which hit its tourism and hotel occupancy figures hard. Following terror attacks in 2015, the number of tourists visiting Paris dropped significantly however, new figures show that the capital has bounced back with a ten year high. Official occupancy […]
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Negative Reviews? Tactics To Use To Drive Them Down The Search Results
Negative reviews are an unfortunate fact of running a business with a digital dimension. Learning how to manage them effectively is a vital part of making your business a success. Digital Hotelier specialises in online reputation management services, helping to keep your company image as positive as possible for anyone seeking out your hotel online. […]
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Are You Making These Blogging Mistakes?
A great business blog can be a tremendously useful online marketing tool – yet done wrong, it can be actively detrimental. Some of the key benefits of blogging include increased web traffic (as a result of enhanced Google visibility), lead generation without excess costs, and a chance to share your expertise with your fans or […]
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Make Your Hotel Stand Out From the Crowd
Digital marketing, especially for hotels, is becoming increasingly complex. Hotels now have to consider exactly how that can compete for guests in new channels, at each and every stage of the booking journey. The booking journey is comprised of five simple stages: 1. Dreaming: A total of 68% of business travellers watch travel-related online videos. […]
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Effective SEO Makes All the Difference
In the hotel industry, it is becoming more and more obvious that you will want your homepage to rank for the word ‘hotel’ as well as describe where you are situated. However, there are also a number of other options available to you which will also make a considerable difference. How can you use other […]
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Think Strategically When it Comes to Digital Marketing Solutions
In recent times, digital marketing for hotels has become increasingly complex and multifaceted. Hotel managers nowadays are required to look after rooms, service guests, and take care of availabilities and pricings, and they also have to compete for guests in digital communities and new channels. This is the reason why so many hotel owners are […]
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Making the Right Decision is Crucial
Today’s hoteliers have to make their choices wisely and think before they act, as any rash decisions could have potentially damaging consequences. Choosing a highly-regarded digital marketing agency should be viewed in exactly the same way that you would a prospective business partner, and done with the same scrutiny, inquisitiveness, honesty and proof of performance. […]
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Use the Right Digital Marketing Techniques to Give Business a Boost
From the years of 2010 to 2015, the thriving hotel industry of China has been growing at a rate of around 9% per annum. The Chines hospitality market has been growing at a steady pace, and continues to develop and improve. A recent study stated that in 2013 there were an estimated 2.5 million hotel […]
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