4 Reasons Your Hotel’s PPC Ads Aren’t Delivering Direct Bookings
Pay Per Click (PPC) advertising is a favoured marketing strategy for many hotels. It allows you to target your key consumer base and is a valuable way to grow your business and secure more direct bookings. However, when you set up a PPC advert and then fail to meet your revPar goals, the disappointment is […]
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The Website Features That Could Win You More Direct Bookings
Direct bookings are the gold standard for most hotels in 2017. It cuts out the third party OTA who eats into your profits, and means that any queries from the guest reach your front desk before they check in. But new research from Barclays has uncovered the fact that your rivals could be wooing customers […]
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5 Things Your Hotel’s Digital Marketing Team Can Do To Increase Direct Bookings
When it comes to finding new ways of increasing your hotel’s direct bookings, your marketing team have much sway over the strategies and tactics deployed to help achieve this goal. Here are five activities your digital marketing team can do now to help boost your bookings: 1.Make Your Hotel Website User-Friendly A hotel website which […]
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