Increase Occupancy with Hotel Apps
Those in the hospitality industry are well aware of the importance of time. Any unoccupied rooms mean losses – even if it is for one or two nights. While there are a host of marketing strategies to try to compensate for the loss, the fact is, time sensitivity is critical to the business. In the […]
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Most Hotel Apps Not Considered Useful or Essential
New research has found that most hotel apps are not considered useful or essential – meaning guests are less likely to use them or are prone to delete them after downloading. The research was carried out by L2 Inc, a business intelligence consultancy. It reviewed 311 hotel brand apps before concluding that there is a […]
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