Four Ways To Boost Bookings From Your Corporate Clients
Corporate clients spent an eye-watering $1300bn on travel in 2016. The Global Business Travelers Association expects this to grow by 6% by 2020. If you aren’t making the most of this opportunity to grow your corporate client business, read on for four ways you can boost hotel bookings from this section of the consumer base. […]
Continue Reading
5 Front-End Features That Make Our Booking Engine Superior
With the challenge from online travel agents and the need to compete with competitors, the battle for direct bookings is one that is fought in multiple channels and across multiple customer touch points. While your digital marketing strategy is absolutely critical for pulling potential guests into your sales funnel and channelling them through your site […]
Continue Reading
CRO Tips To Increase Your Conversions
Conversions are the holy grail for any marketer – and this is especially true if you’re running a hotel website where conversions impact revenue quickly. Of course, traffic statistics, CTRs and other marketing metrics are important, but they mean nothing if you’re not getting the conversions at the end of that process. CRO (conversion rate […]
Continue Reading
Capturing the Millennial Market: Driving Direct Bookings From Today’s Travellers
If you’re over the age of 35, talking to a young person nowadays can be like trying to converse with an alien. Every older generation seems to say that of the younger generation, of course; but with the digital technology boom of the last few years – and the fact that ‘millennials’ are so up […]
Continue Reading