Have you tried these tactics to win bookings back from aggregators?
With research suggesting that travellers are no longer loyal to a particular brand, but swayed by convenience , hotels must do all they can to ensure they are front and centre when it comes time for guests to make a booking. If your hotel often loses out to aggregators or online travel agents, a new […]Continue Reading
Four Ways To Boost Bookings From Your Corporate Clients
Corporate clients spent an eye-watering $1300bn on travel in 2016. The Global Business Travelers Association expects this to grow by 6% by 2020. If you aren’t making the most of this opportunity to grow your corporate client business, read on for four ways you can boost hotel bookings from this section of the consumer base. […]Continue Reading
5 Behind The Scenes Features Our Booking Engine Uses To Win More Bookings
For any marketing and advertising team in the hotel industry, how bookings are managed has always been important. With advances in digital technology over the last couple of decades, however, software solutions that help fill those rooms and keep track of customers have become ever more vital. Your hotel booking engine marks one of the […]Continue Reading
What Makes A Brilliant Hotel Booking Engine?
How do you make sure your hotel’s booking engine is the best of the best? There are many different ways of crafting a booking engine, but there are a few tried and tested principles to stick by to ensure yours leads to plenty of conversions and happy hotel guests. Digital Hotelier engineers one of the […]Continue Reading
FOCUS ON THESE 3 ECOMMERCE THINGS FOR GUARANTEED RESERVATION INCREASES
The consumer process for booking a hotel room follows a similar thread to making any other big ticket purchase, with potential destinations discovered through online searches and other recommendations. Once the potential visitor hits your booking engine, having good conversion rate optimisation and following tried-and-tested ecommerce measures to funnel visitors through the checkout process is […]Continue Reading
What Really Matters When You Carry Out Your Next Hotel Site Audit?
Regular website audits are the perfect way to ensure the continued relevance and usability of your hotel’s site, but knowing what to include can be surprisingly complicated. Although audits might seem like an indulgence of time and resources, checking the health and efficiency of your website is absolutely crucial to enable you to correct problems […]Continue Reading
What Kind Of Content Does Your Booking Sales Funnel Need?
Your booking sales funnel is a crucial component of your sales and marketing strategy and the roadmap for driving travellers from considering a booking to having a confirmed reservation. Your sales funnel will incorporate a multitude of elements and transact with a range of marketing activities but perhaps one of the most important areas of […]Continue Reading
Reservation heaven: How to Drive up your Hotel’s Online Bookings
If hospitality’s your business then it’s not just crucial to keep abreast of all the latest developments and trends in your industry, but also to be aware of those in digital technology – otherwise you’ll miss out on the latest enhancements to drive up bookings and revenue for your hotel. Here are some pointers you’d […]Continue Reading
Too Many Choices Might Spoil Your Hotel Booking Conversion.
With a boom in technology, media and the information sector, people today are presented with more choices than ever before. For every single need there are five options available to choose from. In an overexposed and over-informative scenario the competition faced by businesses has also increased. Business in their desperate need to gain customer attention […]Continue Reading